A la carte upgrades can help tired-looking outdoor spectator venues get with the times.
Against the backdrop of downtown, the updated Dodger Stadium will represent a more natural destination point.
In a city known for face-lifts, this one's a doozy, carrying a price tag of $500 million. That's $70 million more than McCourt paid for the team, the stadium and its surrounding area just five years ago.
You don't have $500 million, but the spirit of renewal in L.A. can be applied to your outdoor spectator venue - only on a smaller scale. Products designed to enhance the appearance of ballparks and stadiums at all levels of competition are in no short supply, providing facility owners and operators with a veritable à la carte menu of upgrade options, without breaking their budgets.
Landscaping in the form of tree-lined plazas has been a top priority of designers looking to extend the ballpark's longevity.
Parking lots shouldn't be given short shrift either, particularly if they are used for tailgating. Trash receptacles can be purchased to match pedestrian benches, and some can be customized with team logos or sport-specific themes. Even the concrete bollards that dictate vehicular access can now take the form of three-dimensional knee-high sports balls, complete with bas-relief seams and laces.
Upgrades to a facility's exterior lighting can help it step out of the dark ages. State-of-the-art fixture technologies allow for greater cutoff of glare from tall poles overlooking parking lots and walkways. More aesthetic - and more expensive - lamps can be specified to match the architectural style of nearby surroundings, as is often desirable on a college campus. And landscape lighting standing 24 to 42 inches off the ground can effectively illuminate not only walkways at night, but ornamental vegetation, too. Trees can be lit from below or above by fixtures and weatherproof wiring actually mounted in the tree. Finally, lighting can be used to accent an outdoor sports venue featuring a signature facade, and LED technology will allow for the control of various color effects, if desired.
Daytime wayfinding is enhanced by mounting colorful banners to light poles. These can be integrated with larger graphics printed on windscreen-grade vinyl mesh and affixed to chain-link entrance gates and bleacher system scaffolding, allowing otherwise nondescript or even undesirable focal points to be effectively camouflaged. Some graphics providers even offer portable framing systems for the placement of large-scale graphics where no chain-link fence exists, or where temporary pedestrian and vehicular traffic control is required. Graphics themes and color schemes can continue past the turnstiles to enliven concourses (in larger venues) and the seating bowl (on field-level perimeter fencing or in the form of player entrance canopies and bench banners). In fact, all exterior and interior signage - both permanent and temporary - can be integrated to great effect. And some graphics delivery systems allow for occasional updating of the displays themselves, as with new records or retired numbers.
Integrated graphics accent Boston College's near-century-old Alumni Stadium.
The largest visual element of any outdoor spectator venue's superstructure is the actual spectator seating. Venues fortunate to be outfitted with aluminum bleachers realize the benefits of their low maintenance and clean, uniform appearance from one row to the next. That is, unless they have been painted, which can make the stands susceptible to the degrading impact of the sun's rays and the public's feet. Wood bleachers - and there are still plenty out there - are particularly prone to unsightly damage. Thus, there are few things that operators can do to improve the look and comfort of a facility more than by upgrading its seating.
Purdue University improved the look and functionality of Ross-Ade Stadium seating by capping antiquated wood bleachers.
The next level of fan comfort can be realized by retrofitting bleacher planks with chair-back seats. The molded plastic chairs attach directly and permanently to existing bleachers, and are designed to ensure comfortable legroom even in rows spaced as close as 2 feet apart. Some schools are creating fundraising opportunities by designating a lone section of chair-back seating, usually at the 50-yard line, as premium seating. Seats can even be affixed with the holder's name in recognition of his or her donation.
Once a game is under way, spectator attention naturally turns to the action on the field. A close second in terms of fan focus is the action on the scoreboard. By now, it's no secret that LED technology has made the simplest scoreboards more energy efficient and easier to enjoy from a greater range of angles than their incandescent predecessors. But when the clarity and color range of LEDs are turned loose on video and ribbon boards, there can be no greater "wow" factor for a facility in need of renewal.
Customized scoreboard hardware can lend a bit of big-league ambiance to any ballpark.
Regardless of the level of competition, today's fans increasingly expect that their outdoor sports venues seem as energetic as the events they host. It doesn't take an outdoor venue with the prestige of Dodger Stadium, or one nearly as old, to warrant a reexamination of how the facility has weathered the years. And it might be the case that the venue doesn't need major reconstructive surgery, but rather a nip or a tuck. From landscaping to scorekeeping, there are plenty of ways to lift the face of a tired facility so that it looks fresh to visitors for years to come.