Media & Technology: Apps & Software
How Kansas City Makes 42-Year-Old Arrowhead Work
by Jerry Zremski; News Washington Bureau Chief August 2014
Kansas City Chiefs fans have been filling the stands of Arrowhead Stadium and emptying their lungs at full volume for 42 years now, one year longer than Bills fans have been doing the same at what's now called Ralph Wilson Stadium in Orchard Park.
More College Football Teams Making Analytics a Factor
by Paul Myerberg, @PaulMyerberg, USA TODAY Sports August 2014
Every play in a college football game, whether on offense or defense, is charted in detail and crunched to its essence to reveal basic truths: what one team did wrong and one team did right at its most fundamental level.
New Computer Program Hones Athlete Decision-Making
by Paul Myerberg, USA TODAY Sports August 2014
In a small meeting room on Nike's campus in early July, with the simmering artificial turf to their backs, college football's top quarterback recruits received an introduction to the next phase in sports training.
Player-Tracking Technology to Assist NFL Teams, Fans
by Tom Pelissero, USA TODAY Sports July 2014
How quickly did the receiver accelerate? What was his top-end speed? How far did he run, and how much separation did he really get against the defensive back? Clearer answers than ever are coming to your TV screen this fall, and it's only the beginning of the NFL's foray into player tracking and advanced statistics that could change the way fans -- and teams -- look at what happens on the field. Every player will wear two tiny sensors in his shoulder pads this season in the first live phase of a project the league hopes will enhance the in-stadium experience as well, with further media expansion and integration with teams' existing training technology likely down the line.
Jets Scrap Paper Season Tickets, Offer Attendance Perks
by The Capital July 2014
Other NFL clubs, such as the Broncos and Chiefs, already have gone to paperless access control systems. But as Seth Rabinowitz, the Jets' vice president of marketing and fan engagement said Tuesday: "Certainly we are the first to do this much."
Tech Upgrades Boost Sports Concessions Operations
by Emily Attwood July 2014
Improving the fan experience.
Such has been the motive of nearly every major decision in sports venues as of late — premium seating and club areas, improved Wi-Fi connectivity, increasingly eye-catching LED video displays — it's all about creating an atmosphere that tops the comfort and convenience of watching a game at home in a way that no fan can resist.
Big Data Helps Sports Teams Understand Their Customers
by Bob Cohn June 2014
During the last Penguins' season, Abby L., a 34-year-old fan from Evans City, attended 14 weekday games at Consol Energy Center. She sat in the upper bowl and spent an average of $83.50 on tickets. She bought nachos, sushi and beer during her 11 concession visits and purchased nine merchandise items, including a Sidney Crosby jersey (small). The club has access to this information, and more, because Abby L. participates in Pens Points, a loyalty program that offers a wide range of perks and privileges in return for her dogged support. Members also enjoy a personalized game experience, further increasing their likelihood of remaining dedicated fans. Abby L. is known as a "power user," and the Penguins want to keep her.
Blog: Does Wearable Fitness Have Legs?
by Rob Bishop and Barry Klein April 2014
Wearable fitness tracking technology is the future!
Such excitement was so early-2014. We saw articles in The Wall Street Journal that described how corporate CEOs were big users of wearables and how they were competing against each other to see who could sleep better or walk more. BusinessWeek ran a story earlier this year that discussed the possibility — the likelihood? — of wearables putting gyms out of business. The New York Times ran a piece two weeks ago today about how wearables were being used in gyms.
Video: Stunning Pregame Show Tranforms Ice Rink
by Michael Gaio April 2014
Last month, Athletic Business introduced our readers to the newest trend hitting sports facilities around North America: venues turning their playing surfaces into a 3-D video displays. The technology behind it is incredible, as are the final results.
Showtime: Turn Playing Surfaces into 3-D Video Boards
by Michael Gaio March 2014
Hardwood ripples. Free-throw lanes rise. Game footage rolls and championship banners unfurl in an unexpected space — the playing surface. Welcome to the next generation of in-arena entertainment.