• Data Mining the Health and Fitness Industry

    by Stuart Goldman January 2016

    This article appeared in the January/February issue of Athletic Business. Athletic Business is a free magazine for professionals in the athletic, fitness and recreation industry. Click here to subscribe.

    The book and film "Moneyball" shine a spotlight on the impact of statistical analytics in the game of baseball. When evaluating players' productivity, the industry began to depend less on batting average and runs batted in and focused more on other statistics such as on-base percentage and slugging percentage.

  • Sponsored Video: TeamSnap Website Builder Overview

    by AB Editors November 2015

    This sponsored content was paid for by TeamSnap. What is sponsored content?

    TeamSnap, the leading tool for organizing and communicating every aspect of team life, offers Website Builder, enabling clubs, leagues, and schools to build professional-looking websites in a snap.

  • Using Social Media Monitoring Platforms to Enhance Security

    by Stuart Goldman October 2015

    In recent years, the National Collegiate Athletic Association has been using social media during March Madness to gauge the excitement of basketball fans nationwide.

  • Michigan First School to Use Virtual Reality in Recruiting, Fan Engagement

    by Jason Scott September 2015

    The University of Michigan athletic department is beginning to utilize Virtual Reality (VR) technology for recruiting and fan engagement.

  • Construction on Kings Stadium Monitored by Drones

    by Jason Scott August 2015

    Airborne eyes in the sky are becoming a reality in Sacramento. Aerial drones are tracking construction progress on the new stadium being built in Sacramento for the NBA’s Sacramento Kings.

  • The AB Extra: June 26

    by Laura Godlewski June 2015

    This week's AB Extra features controversy over a future Olympic stadium, Duke's Coach K's secret Twitter account and a new technology that will be used in Major League Baseball based off of video games. 

    Criticism Over 'Bike Helmet' Shaped Olympic Stadium
    Even though the summer Olympics in Japan are still five years away, the country is facing major backlash over the design of the new 80,000-seat Tokyo stadium. 

    It's been likened to a bike helmet, a spaceship and a turtle and almost every major Japanese architect has criticized the design, made by architect Zaha Hadid. 

    Criticism has gone past the design, as well. The first design, which has since been refined, cost $2.4 billion. The original price tag was twice the allocated amount for the stadium, which many thought wasn't a good choice for a country still dealing with the aftermath of a major earthquake and tsunami. Additionally, a public housing project will have to be torn down so the stadium can be built. 

    The stadium will hold the 2019 rugby World Cup final, will serve as the venue for the opening and closing ceremonies for the Olympics and will host all of the Olympic track and field events.

    Rappelling Down a Building to Raise Money for YMCA
    What heights would you be willing to go to in order to participate in a fundraiser? Some people in Duluth, Minnesota will be rappelling down a nine-story building in the city to raise money for the Duluth Area Family YMCA.

    To be eligible to rappel, participants must raise $1,000 and pay a $50 registration fee. They will be lowered down the Sellwood Building by rope-trained professionals from a company called Over the Edge, which uses these rappelling events to help fundraisers. 

    The rappels will take place during the Sidewalk Days event and have been taking place during the event for the past several years. This is the first year the Duluth Area Family YMCA will receive the money from the fundraiser. 

    According to Katie McBride, the marketing director for the Duluth Area Family YMCA, “The money is going to go towards youth programing, things like getting new programs for our youth, getting youth to be able to have memberships or camp scholarships, and for Mentor Duluth to be in the schools. So it’s really going towards the youth here in the community.”

    Scary Mascot for Scottish Soccer Team
    Fans of Partick Thistle F.C. might be in for a bit of a shock if they happen to see the team's new mascot Kingsley at a game.  

    The new mascot came after the team signed a sponsorship deal with US investment firm Kingsland Capital. It was designed by artist David Shrigley, the new mascot and revealed to the public earlier this week, leading to thousands of comments on social media sites.

    The original tweet introducing Kingsley has amassed nearly 4,000 retweets on Twitter.  

    According to Shrigley, “He represents the angst of being a football fan – which anyone who has supported Partick Thistle over the last few decades understands.”

    It's not entirely clear what the mascot is supposed to be, it's been compared it to a very unusual looking sun while some say it resembles a Simpsons character. We'll let you be the judge

    Duke's Coach K Has Secret Twitter Account
    You won't find Duke University's men's basketball Coach Krzyzewski on Twitter under his real name, but he says he does have an account under an alias so that he can monitor his players on the social media site. 

    Coach K says he doesn't care about having his own official Twitter account or having thousands of followers, but he does care about what his players are tweeting. 

    "I tell my guys I’m following you. Then if I see something, you text them, you gotta watch. But there are a lot of cool things that they do. I do like that they do it.”

    It's no secret to his players that he does this says Former Duke player Jahlil Okafor. “Everybody knows. When we’re on the bus, we always see his phone. He has the words really big. So we don’t know his Twitter name but we know he sees us on Instagram, we know he sees us on Twitter.”

    Hopefully Coach K has passed along our blog post on the 9 Social Media Dos and Don'ts for Student-Athletes to his players!

    New App Is 'Tinder for Athletes'
    A Miami-based startup is building a new app called Sportsbuddy, which will match people in the same area based on their relative skill in a particular sport or physical activity, such as yoga. 

    After creating a free profile on the app, you select a sport to play and the "smart matching" technology suggests people who are nearby and are at a similar skill level. Once you invite someone to play, you can chat through the app to decide where to meet. 

    After meeting, users rate their match. This information is kept confidential but is used to better match people in the future. 

    There are currently seven sports categories including tennis, golf, soccer, yoga, running, basketball, gym and an "other" option. More will be available soon. 

    New Technology Could Give Insights Into Pitchers’ Mechanics
    Michael Eckstein was at a business lunch with executives from the Philadelphia Phillies when he got the idea for Kinatrax, a technology that uses cameras positioned throughout a ballpark to capture the pitcher's motion and produces biomechanical data on the pitcher's form.

    Eckstein based the technology off of the Microsoft technology called Kinect, which is a motion-capture system used in conjunction with XBOX 360 that allows users to control video games with their movements. Eckstein wanted to use this same idea but in a larger format to capture a pitcher's motion during games to understand the mechanics they use to throw the ball. 

    The technology, which uses ultra-high speed cameras, was successfully tested at the New York Mets' Citi Field while the team was away playing games. The Tampa Bay Rays will be the first team to use the technology at their stadium during a game. 

    The Kinatrax generates thousands of data points that can give insight into a pitcher's form and may also predict who might be at a greater risk for injury based on how they throw. 

    Check out a video of the technology in action below.

    KinaTrax MLB Pitch Side Analytics.avi from KinaTrax on Vimeo.

    Check out the AB Extra from past weeks: 
    June 19
    June 12
    June 5

  • The AB Extra: June 19

    by Laura Godlewski June 2015

    This week's AB Extra features news about a startup that aims to improve athletic equipment, a study that suggests that active video games are a good substitute for physical activity for kids and a university that is looking out for those who are texting and walking. 

  • Sponsored Video: Cybex Care - Asset Management for Gyms

    by AB Staff June 2015

    Cybex has recently introduced Cybex Care, a web-based asset management system designed to help gym owners save money, reduce equipment downtime, and manage machine usage.

  • The AB Extra: May 29

    by Laura Godlewski May 2015

    This week's AB Extra features a successful marketing trend in the NBA, a new app that will take pictures of fans at the STAPLES Center during the game so they don't miss a play, and a new girls' tackle football league in Utah. 

  • The AB Extra: May 22

    by Cooper Brown May 2015

    This week's AB Extra features a new interactive technology that is looking to transform the treadmill experience into art, a touching show of patriotism by fans at a collegiate softball game, and a high school golf team that that came to the rescue in an apartment inferno.