Clubs Go Express
Ronale Tucker Rhodes
The success of this fitness center-type model is not a phenomenon; it's just common sense. It's actually a spinoff from early "women's-only" fitness centers that began in the ‘80s, but with a new twist. First, express workouts appeal to time-constrained exercisers. Many facilities offer privacy (workouts in the company of the same sex), and they are quick and easy to perform.
It seems only logical, then, that co-ed, multipurpose fitness centers are also joining in on this new fitness trend. Many major chains, such as Bally's, LA Fitness and World Gym, offer express workouts. And, now, even smaller chains and independents are benefitting from them as well. If you have the space, it may be worth the effort.
Amy Scanlin, in her article Express Workouts (p.32), highlights some of the facilities offering these types of workouts. She discusses how any fitness center owner can run these types of workouts, and how you can market them to the populations to whom they appeal.
Group exercise promotes camaraderie among your members. Group express exercise not only promotes camaraderie, but it promotes a comfortable workout environment and a time format that feels "doable" for members. It's not just for Curves or the express workout centers popping up across the U.S.; it's a natural fit for almost every fitness center.
Facility of the Week