Mid-priced, Midsized Clubs Must Move Up in Price and Service
The Squeeze, which we wrote about a year ago, is growing tighter. If you operate mid-priced, midsized clubs, as we do — that means with fees of somewhere between
Northwestern Experiments with Dutch Auction Ticket Pricing
In Holland, the price of flowers starts high and drops the longer it takes to sell them. It's been that way for more than a century. But not until this year did that sales approach inspire Northwestern University economists and, in turn, athletics administrators, who believe their suburban Chicago institution is the first in this country to use a Dutch auction to price and sell game tickets. ...
The Trouble with Selling Health Club Memberships to Seniors
The Boomers are coming! The American population is aging, and most have never been members of a health club! This represents a huge opportunity for your business!
Retro Fitness CEO Eric Casaburi Talks Undercover Boss
Retro Fitness, a franchise offering a state-of-the-art workout experience in a checkerboard-and-hair-band atmosphere, has thrived despite an economic recession to the tune of 90-plus clubs, more than 300,000 members and more than 1,200 employees. Concerned the company he founded in 2004 ...
Athletic Departments Apply Disney Principles to Game Day
A young boy attending an Arizona State University football game last fall slipped and skinned his knee. Nothing unusual about that, except for what happened next.
Colleges Seek Third-Party Help in AD Searches
It has been dubbed the "Wonder Blunder." A botched concert promotion, in which the budget-weary University of Hawaii paid a $200,000 deposit for an on-campus Stevie Wonder concert that never happened