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Northwestern Experiments with Dutch Auction Ticket Pricing
By
Paul Steinbach,
May 2013
In Holland, the price of flowers starts high and drops the longer it takes to sell them. It's been that way for more than a century. But not until this year did that sales approach inspire Northwestern University economists and, in turn, athletics administrators, who believe their suburban Chicago institution is the first in this country to use a Dutch auction to price and sell game tickets. ...
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The Trouble with Selling Health Club Memberships to Seniors
By
Rob Bishop and Barry Klein,
December 2012
The Boomers are coming! The American population is aging, and most have never been members of a health club! This represents a huge opportunity for your business!
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Dynamic Pricing Pinpoints Market Value of Tickets
By
Paul Steinbach,
September 2012
Russ Stanley's phone was ringing off the hook. It was Aug. 7, 2007, and calls were pouring into the San Francisco Giants' ticket office hours before Barry Bonds was to take the field for a Tuesday night game against the Washington Nationals.
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Men's College Basketball Programs Facing Attendance Declines
By
Paul Steinbach ,
July 2012
Is the NBA’s Oklahoma franchise stealing the ticket-sales thunder from major college basketball programs in the state? Are Duke students less crazy about watching the Blue Devils at Cameron Indoor Stadium than they used to be?
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Club Chains Should Level with Potential Franchisees
By
Rob Bishop and Barry Klein,
April 2012
We must be in the wrong business. If we owned a fitness franchise, rather than our privately owned facilities, we'd be wildly successful while rarely going to work.
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Building Sponsors into the Design of Spectator Facilities
By
Andrew Cohen,
April 2012
Few professional venues have enjoyed as smooth and quick a route to success as MetLife Stadium.
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Football Visionary Kurt Bryan Looks to Launch New Pro League
By
Paul Steinbach,
February 2012
During his first 21 years as a head football coach and offensive coordinator, Kurt Bryan ran exactly one play out of the shotgun formation.
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ABC Attendees Mean Business
By
Andrew Cohen,
November 2011
Industry veterans who have been around long enough to remember the first incarnation of the Athletic Business Conference & Expo — at this point, “old-timers” may be the only appellation that fits — recall it more for its congenial atmosphere than any equipment or educational materials they might have seen displayed on the 62 tables arranged around the downtown Chicago Marriott Hotel “salon” ballroom.
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More College Athletic Departments Partner With State Lotteries
By
Paul Steinbach,
October 2011
The University of Oregon's ever-evolving football look is anything but generic, unless you happen to be staring at an Oregon Lottery scratch-it game themed around the Ducks' rivalry with Oregon State.
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Cable Access: Parks and Recreation Television
By
Nicholas Brown,
December 2010
Agencies are turning to television as a low-cost means to market their services.
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