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Rob & Barry: How to Sell to Us
By
Rob Bishop and Barry Klein,
August 2012
Our rant back in May, describing our frustration with what has become a daily deluge of phone calls from salespeople, caused some consternation among readers of the AB Newswire.
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Commonsense Business Practices for an Improving Economy
By
Rob Bishop and Barry Klein,
September 2011
For the first time in four years, we’re getting ourselves prepared for growth. In our little corner of the world, we’re not sure that things have gotten better, but they seem to have stopped getting worse — and we want to take advantage of opportunities that should present themselves soon.
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False Claims and Assurances
By
Doyice J. Cotten,
September 2006
Whether the advertising consists of television or radio spots, newspaper ads, brochures, websites or other approaches, it is important to make certain that no claims or promises are made that you cannot keep, because it is possible that any such claims or documents can be interpreted as part of your contract.
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Scoring Opportunities
By
Michael Popke,
5/1/2006
Scoreboards and signage, among a small facility's biggest upgrades, require financial and aesthetic creativity.
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Reaching New Customers Online
By
Harriet Meyers,
March 2005
Using the pay-per-click service on Internet sites can help you create marketing campaigns, and drive viewers to your website or business.
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