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Tech-Savvy Marketing Can Boost a Fitness Facility's Profile
By
Amy Scanlin,
February 2009
Taking advantage of Internet services such as blogs, networking sites and email can help your fitness center with its marketing and sales efforts.
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Creating an Age-Friendly Website
By
Colin Milner,
October 2008
Adjust your website's content and design to help older users get the most from your facility's Internet offerings.
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Virtual Tools For Your Facility
By
Kelly Coulter,
July 2008
Using email and the Internet to communicate with members and prospects can help you to grow your business.
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Research Update: Techno Training
By
Ronale Tucker Rhodes,
June 2008
Fitness facility operators are now integrating online technological tools as part of their membership offerings, which provide motivation for members, as well as an additional revenue stream for the fitness center.
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Creating a "Go-To" Website
By
Kelly Coulter,
February 2008
How your facility can use readily available online resources to serve current members and attract new ones.
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Web Impressions
By
Julie Anne Eason,
May 2007
Give Internet-savvy prospective members a good first impression about your fitness center's customer service with a well-designed and user-friendly website.
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Ego-Surfing for Improved Service
By
Guy Brown,
May 2007
You can find complaints, and praise, about fitness facilities all over the Internet — possibly even yours. It's time to start ego surfing — and to take action.
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The Electronic Sales Pitch
By
Heather Peavey,
January 2007
More facilities are using email to connect with members on a regular basis, and to establish important relationships with them outside the fitness center.
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Website Content and Design
By
Amy Scanlin,
December 2006
Your fitness center's website may be the first impression a potential member has of your facility. You may decide to create and host it yourself, or to hire an outside firm. Either way, to make it effective and keep your members coming back, be sure your website is simple and up-to-date, and that you are using all of the technology available to your advantage.
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Recreation Facilities Join the Wi-Fi Revolution
By
Anita Picozzi Moran & Cynthia Brown,
10/1/2006
Operational flexibility is just one reason recreation facilities are joining the Wi-Fi revolution.
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