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The Trouble with Selling Health Club Memberships to Seniors
By
Rob Bishop and Barry Klein,
December 2012
The Boomers are coming! The American population is aging, and most have never been members of a health club! This represents a huge opportunity for your business!
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Forming Relationships Is Helping Health Club Owners
By
Andrew Cohen,
July 2012
It’s too easy to make fun of Perfect. The epically bad film, set in Los Angeles at the height of the aerobics craze, was already dated when it was released in 1985, and its pointless plot (investigative journalist pulls back the curtain on health clubs, showing them to be — drum roll — the new pickup joints) was more than matched by the movie’s meandering direction and combination of over- and under-acting.
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Software Helps Facilities Enhance Relationships with End-Users
By
Paul Steinbach,
December 2011
Whether you run a health club, a recreation center or a martial arts studio, you do what you do well and with an entrepreneurial esprit unrivaled in most other professions.
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Social Environments Help Health Clubs with Member Retention
By
Paul Steinbach,
May 2011
At the dawn of the modern health club era — the mid-1970s — Rick Caro became fascinated by a foursome of elderly women who gathered for a regular tennis match at one of the clubs Caro owned.
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Stop Making Your Members Feel Invisible
By
Ronale Tucker Rhodes,
October 2008
The 'solution' is to stop making your members feel invisible by offering them personalized attention, every day, that will give them fitness results.
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How to Create and Maintain the Right Image for Your Fitness Facility
By
Debra Atkinson,
October 2008
Creating and maintaining the right image for your fitness center can help you to retain members and successfully reach new ones.
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Set Guidelines for Hiring, Training New Staff Members
By
Amy Scanlin,
October 2008
Setting guidelines for hiring and training new staff members will save you money and headaches, and can ultimately lead to happier members.
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Fitness Assessments Help Establish Relationships with Members
By
Laurie Cingle,
October 2008
Fitness assessments allow you to establish a relationship with members, help them to meet their fitness goals and introduce them to other facility services. These all contribute to more satisfied members, and better retention numbers.
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Be Our Guest!
By
Debra Atkinson,
August 2008
There is more to good customer service than knowing members by name. Here are 25 tips for improved member relations that you and your front-desk staff can implement.
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Membership Attrition and Club Profitability, Part 2
By
Stephen Tharrett and James A. Peterson,
March 2007
There are many reasons attrition continues to challenge fitness center profitability.
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