Keyword: "Sponsorships"

Building Sponsors into the Design of Spectator Facilities
By Andrew Cohen, April 2012
Few professional venues have enjoyed as smooth and quick a route to success as MetLife Stadium.

Sponsorship Deal May Prove Costly for USOC
By Andrew Cohen, June 10, 2010
Assuming the USOC retains its British Petroleum sponsorship, can it avoid tarring its own brand?

High School Sports Administrators Hope to Strike Sponsorship Paydirt
By Eric Forsyth, 12/1/2000
Interscholastic sports administrators hoping to strike sponsorship pay dirt must learn to hone their approach strategies.