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ABC Attendees Mean Business
By
Andrew Cohen,
November 2011
Industry veterans who have been around long enough to remember the first incarnation of the Athletic Business Conference & Expo — at this point, “old-timers” may be the only appellation that fits — recall it more for its congenial atmosphere than any equipment or educational materials they might have seen displayed on the 62 tables arranged around the downtown Chicago Marriott Hotel “salon” ballroom.
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With Older Health Club Members, Protection Against Falls is Paramount
By
Andrew Cohen,
July 2010
As the age of health club members skews older, more care has to be taken to guard against falls.
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Older and Wiser
By
Colin Milner & Shari Feuz,
10/1/2003
Designing programs for aging bodies requires knowledge not just of exercise, but also of the physiological changes that come with age
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Resistance Exercise Helps Older Adults Conquer Everyday Activities
By
Paul Steinbach,
10/1/2000
Older adults are once again conquering everyday activities with the help of resistance exercise.
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Making the Mature Decision
By
John Rude,
1/1/1998
Use these benchmarks to determine if your marketing plan and programming are sufficient to reach and serve the burgeoning mature-adult market
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