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Recreation Services Should Be Convenient for Customers
By
Carrie Haupert-Fullerton,
September 2011
We work when other people play: That's our business. Rec services need to be convenient, and it should be convenient to do business with us.
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How to Recognize Dangers in Your Facility
By
Andrew Cohen,
July 2010
Your organization's fiscal health depends upon your ability to recognize dangers and deal with them.
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Successful Marketing Techniques for Growing Personal Training Programs
By
Laurie Cingle,
February 2009
Four fitness facilities use four successful marketing techniques for growing their personal training programs.
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How to Get the Most Out of Facility-Management Software
By
Heather Peavey, Associate Editor,
November 2008
Your fitness center has invested money and time - and likely purchased high-tech software - so it can offer members indepth and detailed assessments. Now it's time to get the word out.
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Fitness Assessments Help Establish Relationships with Members
By
Laurie Cingle,
October 2008
Fitness assessments allow you to establish a relationship with members, help them to meet their fitness goals and introduce them to other facility services. These all contribute to more satisfied members, and better retention numbers.
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Research Update: Assess For Success
By
Wayne L. Westcott and Mike Reeves,
July 2008
Fitness assessments serve as a baseline for exercise prescriptions, and help to track progress and motivate members. The YMCA of Greater Kansas City shares its indepth assessment program, its results and lessons learned.
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Get Personal With Assessment Software
By
Heather Peavey,
September 2007
Learn to use your assessment software to its full potential to help members achieve their fitness goals.
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Cardiovascular Training on a New Horizon
By
Vilayat "Sean" Del Rossi,
June 2007
Fitness professionals have many traditional and creative options for developing cutting-edge cardio programming. But, they must first assess clients correctly before designing a program.
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Assessing for Retention
By
Richard J. Bloomer,
February 2007
Are your members' fitness programs working? You can increase individuals' program compliance by giving them more to measure than their weight. And, if they are successful in their results, you'll most likely be successful in retaining them as members.
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Assessing Your Assessments
By
Shana McGough,
July 2006
Before assessing your members, stop and make sure your assessments make the grade.
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