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Keyword: "branding"

(1 to 3 of 3 articles)

How to Create and Maintain the Right Image for Your Fitness Facility
By Debra Atkinson, October 2008
Creating and maintaining the right image for your fitness center can help you to retain members and successfully reach new ones.

Beware of Public Image
By Ronale Tucker Rhodes, May 2007
If something isn't done soon to clean up the public image of the fitness facility industry, I fear that the lack of growth in membership numbers will continue.

Ego-Surfing for Improved Service
By Guy Brown, May 2007
You can find complaints, and praise, about fitness facilities all over the Internet — possibly even yours. It's time to start ego surfing — and to take action.

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