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Corporate Fitness Programs Add Value, Even if Difficult to Track
By
Paul Steinbach,
November 2010
Corporate fitness professionals believe in the value of their programs, even if returns are difficult to track.
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Corporate Wellness Programs Don't Always Work
By
Michael Popke,
September 2010
A new study indicates that corporate wellness programs don't always work.
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High Schools, Municipalities Look for Corporate Sponsors
By
Michael Popke,
May 2010
Local sports and recreation programs are relying more on corporate sponsorships these days.
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Corporate Fitness Center Creates Program to Keep Members Moving
By
Ronale Tucker Rhodes,
June 2009
Corporate fitness center creates program to keep members moving.
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Free Personal Training at Corporate Site Increases Participation, Improves Results
By
Ronale Tucker Rhodes,
May 2009
Free personal training at corporate site increases participation numbers and improves results.
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Selling to Suits
By
Stephen Tharrett and James A. Peterson,
May 2008
Securing corporate memberships is differrent — and can be more difficult — then the usual sales process.
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Handling Corporate Accounts
By
Rob Bishop,
December 2006
Small fitness facilities will do better by selling memberships to local businesses like themselves — small and privately owned.
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Be An 'Employer of Choice'
By
Dr. Mallard Owen,
August 2006
If you build a corporate culture that attracts and retains the best people, you have the best opportunity to excel in the spa industry. Creating an “employer-of-choice” environment should be your top priority.
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Maximizing Your Network
By
Courtney Hadden,
April 2005
Six types of networking relationships.
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After Tackling a Sponsorship, Don't Leave Sponsors in the Dirt
By
Peter Titlebaum & Steve Watson,
1/1/2001
After Tackling a Sponsorship, Don't Leave Sponsors in the Dirt
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