Keyword: "culture"

Fitness Centers Must Modify Marketing Strategies to Reach Multicultural Clientele
By Mike James, February 2009
The dream of a global village is now a reality. Fitness centers need to research and possibly modify their marketing strategies to effectively reach a multi-cultural clientele.

Be An 'Employer of Choice'
By Dr. Mallard Owen, August 2006
If you build a corporate culture that attracts and retains the best people, you have the best opportunity to excel in the spa industry. Creating an “employer-of-choice” environment should be your top priority.