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Find Out if You Have What it Takes to Sell to an Older Fitness Population
By
Colin Milner,
January 2009
Find out if you have what it takes to sell to an older population.
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Meet the Expert: Older Adult Solutions
By
Colin Milner,
November 2008
Move beyond the status quo to attract and serve the growing older adult population.
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How to Help Your Members Boost Their Energy Levels
By
Colin Milner,
November 2008
Fatigue can be debilitating. Here’s how you can help your members boost their energy levels and get back into top form.
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Creating an Age-Friendly Website
By
Colin Milner,
October 2008
Adjust your website's content and design to help older users get the most from your facility's Internet offerings.
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Indicators Point to More Trends in Specialization
By
Colin Milner,
September 2008
Indicators within the industry point to a continuing trend toward specialization.
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Making Your Marketing Relevant
By
Colin Milner,
June 2008
To be relevant to older adults, your fitness center's marketing messages must reflect their needs, aspirations and lifestyles.
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Fighting the Recession with Older Adult Members
By
Colin Milner,
May 2008
At a time when discretionary income is tight, the population most likely to view a fitness membership as a necessary expense is older adults.
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Pop Quiz! Test Your Functional Abilities Knowledge
By
Colin Milner,
March 2008
Your knowledge of the functional abilities of members ages 60-plus can help you choose equipment that is right for this group.
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The Right Balance
By
Colin Milner,
February 2008
Adding a balance center to your facility can help address an important need in the older adult community.
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Ageless Marketing
By
Colin Milner,
January 2008
Use words that stir emotion, and develop a marketing tool kit to attract older members to your fitness center.
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