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'Baby Steps' in Diet and Exercise Help Get People Moving
By
Rob Bishop and Barry Klein,
April 2013
You eat too much. You don't exercise enough. You're going to die ugly. How's that for uplifting lunchtime entertainment? et we keep getting asked back to speak with community groups and local employers to deliver that message. ...
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Despite Discomfort, We're Intrigued By Enhancement Fees
By
Rob Bishop and Barry Klein,
February 2013
To charge a fee, or not to charge a fee, that is the question. Enhancement fees — one-time annual charges collected from every member of a health club ...
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The Trouble with Selling Health Club Memberships to Seniors
By
Rob Bishop and Barry Klein,
December 2012
The Boomers are coming! The American population is aging, and most have never been members of a health club! This represents a huge opportunity for your business!
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How to Know When a Vendor Becomes a Business Partner
By
Rob Bishop and Barry Klein,
November 2012
By the time this issue of AB reaches readers, the presidential election will be wrapping up, if not history, and the “You didn’t build that” clip will have long since joined “You’re no Jack Kennedy” in the Sound Bites Hall of Fame.
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American Health Clubs Contemplate a Move Toward European-Style Design
By
Andrew Cohen,
November 2012
There are all sorts of exercisers, all sorts of health clubs and all sorts of countries. So forgive the many generalizations that follow.
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Rob & Barry: We Couldn’t Care More About Our Members
By
Rob Bishop and Barry Klein,
October 2012
Imagine that you've just tested your pool water and found it to be — the actual numbers are irrelevant to the story — just fine.
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For Every Problem, There’s an Obvious Solution
By
Rob Bishop and Barry Klein,
September 2012
As an exercise intended to help improve our health club business, we regularly ask ourselves this question: "What would a consultant say?"
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Rob & Barry: How to Sell to Us
By
Rob Bishop and Barry Klein,
August 2012
Our rant back in May, describing our frustration with what has become a daily deluge of phone calls from salespeople, caused some consternation among readers of the AB Newswire.
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Why Health Club Members Are Not Always Right
By
Rob Bishop and Barry Klein,
February 2012
The customer is always right." How many times have you said this to your staff — or when you were the customer, felt this yourself?
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Universal Truths in Fitness Facility Management
By
Rob Bishop and Barry Klein,
January 2012
We may be showing our age here, but we regularly invoke Bill Murray from Groundhog Day, the 1993 film in which his hapless weatherman, Phil Connors, relives the same day over and over until he gets things right.
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