|
ABC Attendees Mean Business
By
Andrew Cohen,
November 2011
Industry veterans who have been around long enough to remember the first incarnation of the Athletic Business Conference & Expo — at this point, “old-timers” may be the only appellation that fits — recall it more for its congenial atmosphere than any equipment or educational materials they might have seen displayed on the 62 tables arranged around the downtown Chicago Marriott Hotel “salon” ballroom.
|
|
Use of ‘Suspension Training’ Term Focus of Lawsuit
By
Andrew Cohen,
September 2011
Discovery materials are due to be presented Oct. 12 in the case of Fitness Anywhere Inc. v. Lifeline International, with a trial due to start two months later in U.S. District Court, Eastern District of Virginia, which may or may not settle once and for all the question of whether "suspension training" is a generic term.
|
|
With Older Health Club Members, Protection Against Falls is Paramount
By
Andrew Cohen,
July 2010
As the age of health club members skews older, more care has to be taken to guard against falls.
|
|
Facility Operators Benefit from National Move Toward Uniform Building, Life-Safety Codes
By
Andrew Cohen,
May 2010
Owners of new and renovated facilities are benefitting from a national move toward uniform building and life-safety codes.
|
|
Tech-Savvy Marketing Can Boost a Fitness Facility's Profile
By
Amy Scanlin,
February 2009
Taking advantage of Internet services such as blogs, networking sites and email can help your fitness center with its marketing and sales efforts.
|
|
Fitness Centers Must Modify Marketing Strategies to Reach Multicultural Clientele
By
Mike James,
February 2009
The dream of a global village is now a reality. Fitness centers need to research and possibly modify their marketing strategies to effectively reach a multi-cultural clientele.
|
|
Crossing Cultural Borders
By
Mike James,
February 2008
Being respectful to different nationalities and ethnicities can help create a unique atmosphere in your fitness center, boost membership sales and give you a competitive edge.
|
|
Global Trends, Part 2
By
Stephen Tharrett and James A. Peterson,
June 2007
These four global trends can affect how you run your business.
|
|
Global Trends, Part 1
By
Stephen Tharrett and James A. Peterson,
May 2007
These five global trends can affect how you run your business.
|
|
Lessons from Abroad
By
Stephen Tharrett and James A. Peterson,
January 2007
Fitness centers in the U.S. can achieve success by applying international practices.
|
