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Rob & Barry: How to Sell to Us
By
Rob Bishop and Barry Klein,
August 2012
Our rant back in May, describing our frustration with what has become a daily deluge of phone calls from salespeople, caused some consternation among readers of the AB Newswire.
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Marketing, Technology Drive Oklahoma's New Youth Outreach Initiative
By
Paul Steinbach,
September 2011
Dominic Carola converted a circle and a wavy line on a sketchpad into the head and neck of a horse. Within minutes, an upright muscular body, donned in University of Oklahoma gear, appeared underneath.
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Cable Access: Parks and Recreation Television
By
Nicholas Brown,
December 2010
Agencies are turning to television as a low-cost means to market their services.
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Colleges Use Social Media to Sell Sports Tickets
By
Paul Steinbach,
August 2010
Social media offers ideal ways for ticket departments to build relationships and boost revenue.
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Sponsorship Deal May Prove Costly for USOC
By
Andrew Cohen,
June 10, 2010
Assuming the USOC retains its British Petroleum sponsorship, can it avoid tarring its own brand?
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What in the World Does it Take to Motivate Health Club Prospects?
By
Rob Bishop and Barry Klein,
June 2010
After no one bites on a free membership, musings on what in the world it takes to motivate prospects.
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Successful Marketing Techniques for Growing Personal Training Programs
By
Laurie Cingle,
February 2009
Four fitness facilities use four successful marketing techniques for growing their personal training programs.
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How to Market Fee-Based Programs and Services
By
Ronale Tucker Rhodes,
December 2008
The 'solution' is it's not enough just to create fee-based programs and services. You have to market them in order to produce a profit. Here's how.
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Meet the Expert: Older Adult Solutions
By
Colin Milner,
November 2008
Move beyond the status quo to attract and serve the growing older adult population.
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How to Get the Most Out of Facility-Management Software
By
Heather Peavey, Associate Editor,
November 2008
Your fitness center has invested money and time - and likely purchased high-tech software - so it can offer members indepth and detailed assessments. Now it's time to get the word out.
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