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The Trouble with Selling Health Club Memberships to Seniors
By
Rob Bishop and Barry Klein,
December 2012
The Boomers are coming! The American population is aging, and most have never been members of a health club! This represents a huge opportunity for your business!
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Software Helps Facilities Enhance Relationships with End-Users
By
Paul Steinbach,
December 2011
Whether you run a health club, a recreation center or a martial arts studio, you do what you do well and with an entrepreneurial esprit unrivaled in most other professions.
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Social Environments Help Health Clubs with Member Retention
By
Paul Steinbach,
May 2011
At the dawn of the modern health club era — the mid-1970s — Rick Caro became fascinated by a foursome of elderly women who gathered for a regular tennis match at one of the clubs Caro owned.
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