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The Trouble with Selling Health Club Memberships to Seniors
By
Rob Bishop and Barry Klein,
December 2012
The Boomers are coming! The American population is aging, and most have never been members of a health club! This represents a huge opportunity for your business!
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Forming Relationships Is Helping Health Club Owners
By
Andrew Cohen,
July 2012
It’s too easy to make fun of Perfect. The epically bad film, set in Los Angeles at the height of the aerobics craze, was already dated when it was released in 1985, and its pointless plot (investigative journalist pulls back the curtain on health clubs, showing them to be — drum roll — the new pickup joints) was more than matched by the movie’s meandering direction and combination of over- and under-acting.
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How to Succeed in Membership Sales
By
Rob Bishop and Barry Klein,
December 2011
Your club is terrible at selling memberships. We know this because we’re all terrible at selling memberships, and even if you think your club isn’t, you are best served by thinking you are.
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