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What in the World Does it Take to Motivate Health Club Prospects?
By
Rob Bishop and Barry Klein,
June 2010
After no one bites on a free membership, musings on what in the world it takes to motivate prospects.
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Exercise Adherence is Achilles' Heel of Even the Best New Year's Resolutions
By
Barbara A. Brehm,
January 2009
Exercise adherence is the Achilles' heel of even the best New Year's resolutions.
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Inspiring Incentives
By
Laurie Cingle,
March 2008
Tips on how to develop incentive programs that will motivate members and earn profits for your facility.
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What Is Metabolism, and Can You Really "Rev" It?
By
Barbara A. Brehm,
December 2007
Metabolism is affected by many variables, some of which can be modified to help clients lose or maintain weight.
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Motivate with New Technology
By
Heather Peavey,
December 2007
As new technology gains a foothold in the fitness equipment market, it can be difficult to sort through the newest products to determine the best fit for your fitness center. One of the first steps is translating technobabble into helpful, easily identifiable categories.
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How Can I Help Clients Lose Weight?
By
Barbara A. Brehm,
November 2007
Go beyond motivation and learn what's really holding clients back.
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Winners and Weight Losers
By
Paul Steinbach ,
3/01/2007
In-house contests can help introduce fitness facility members to today's state-of-the-art cardio equipment.
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How Staff Attrition Affects Member Attrition
By
Guy Brown,
March 2007
Good employees can have an effect on whether members are happy and keep coming back. So, be sure your facility has the right staff in place and, once there, that you keep them motivated and satisfied.
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The Basics of a Youth Weight-Loss Program
By
Ryan Vogt,
February 2007
With childhood obesity increasing, fitness centers need to be part of the solution. Offering a successful youth weight-loss program requires planning, commitment, a great staff and motivating ideas.
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Motivating Members with Interactive Products
By
Stephen A. Black,
November 2006
Keeping members motivated to exercise can be difficult. But, by bringing the stimulation of outdoor and computerized activities indoors, manufacturers are making exercise fun and members are coming back for more.
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