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Playgrounds for Seniors Popular in Europe, Asia and North America
By
Andrew Cohen,
September 2010
Although they're already constructed on four continents, so-called "playgrounds for seniors" are making news as a potential worldwide trend.
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With Older Health Club Members, Protection Against Falls is Paramount
By
Andrew Cohen,
July 2010
As the age of health club members skews older, more care has to be taken to guard against falls.
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Meet the Expert: Older Adult Solutions
By
Colin Milner,
November 2008
Move beyond the status quo to attract and serve the growing older adult population.
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Creating an Age-Friendly Website
By
Colin Milner,
October 2008
Adjust your website's content and design to help older users get the most from your facility's Internet offerings.
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Nutrition and Weight Control for Older Clients
By
Barbara A. Brehm,
July 2008
As people age, their physiological needs change — and so should your fitness and diet recommendations.
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Making Your Marketing Relevant
By
Colin Milner,
June 2008
To be relevant to older adults, your fitness center's marketing messages must reflect their needs, aspirations and lifestyles.
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Marketing to the Older Population
By
Debra Atkinson,
January 2007
Your fitness center can attract an active, older generation of exercisers by using marketing tactics that focus on building relationships and that offer solutions to challenges this group faces.
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Profiting from Longevity
By
Ronale Tucker Rhodes,
September 2006
It's not uncommon to find people in their 60s, 70s and even 80s working out at fitness facilities. If you aren't yet focusing on the needs of older adults in your facility, you're missing out on an enormous opportunity.
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Strength Training Benefits Older Participants
By
Wayne Westcott and Bob Simons,
September 2006
Researchers conducted two studies to determine the benefits of resistance training for older adults, and found that even a basic program of resistance training can benefit this population in a variety of ways.
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In With the Old
By
Colin Milner,
March 2006
A new look at marketing to older men and women of all cultures.
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