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Adults Struggle to Overcome Lifelong Fear of Swimming
By
Michael Popke,
May 2009
Helping adults overcome a lifelong fear of the water requires as much attention to comfort and confidence-building as it does to skills development.
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Even In Wartime, Soldiers Are Available for Community Service Projects
By
Andrew Cohen,
May 2009
Even in wartime, individual soldiers and entire units are available to bolster various community service projects.
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ACE and ACSM Announce Top Fitness Trends of 2009
By
Paul Steinbach,
Jan. 14, 2009
ACE and ACSM release lists of fitness trends and techniques that provide multiple health benefits.
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Employees Follow Script to Avoid Embarrassing Ad-Libs
By
Andrew Cohen,
January 2009
Giving employees a script to follow guards against embarrassing ad-libs.
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How to Market Fee-Based Programs and Services
By
Ronale Tucker Rhodes,
December 2008
The 'solution' is it's not enough just to create fee-based programs and services. You have to market them in order to produce a profit. Here's how.
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How to Cater to Special-Needs Populations
By
Debra Atkinson,
December 2008
Your facility can create additional profit centers by offering fee-based programs for members who require special workout programs and/or social support.
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Agency Replicates State Park Experience Indoors
By
Nicholas Brown,
September 2008
One department proves that with a little imagination, the state park experience can be replicated inside a rec center.
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Average Age of Club Members, Personal Trainers Getting Older
By
Andrew Cohen,
June 2008
As the average club member gets older, so does the average personal trainer.
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Marketing of Fitness and Recreation Is Getting Personal
By
Nicholas Brown,
May 2008
The marketing of fitness and recreation benefits is getting personal.
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JCCs Rexoncile Nonprofit Mission with Outsourcing Fitness Operations
By
Michael Popke,
March 2008
When outsourcing fitness operations, Jewish Community Centers must reconcile their nonprofit mission with marketplace viability.
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