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How to Market Fee-Based Programs and Services
By
Ronale Tucker Rhodes,
December 2008
The 'solution' is it's not enough just to create fee-based programs and services. You have to market them in order to produce a profit. Here's how.
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How to Cater to Special-Needs Populations
By
Debra Atkinson,
December 2008
Your facility can create additional profit centers by offering fee-based programs for members who require special workout programs and/or social support.
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The 'Issue' Is Profit Centers
By
Ronale Tucker Rhodes,
September 2007
The 'solution' is to identify those areas with the greatest profit potential, and create programs that align with your members' needs.
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Making Money with Pilates
By
Laura Rogers and Kelly Coulter,
September 2007
Adding extra value to classes and teaming up with charitable causes can elevate your Pilates program to the next level.
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Boosting Personal Training Profits
By
Guy Brown,
September 2007
By establishing personal training as a key profit center, facility management can then look for ways to boost training profits, and tap into a rich vein of referral business.
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Feed Your Coffers with Cafés
By
Amy Scanlin,
August 2007
Food and drink concessions can be a boon to a fitness facility's bottom line -- if you are savvy to the secrets for making them a success.
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Opening a Pilates Studio
By
Amy Scanlin,
December 2006
When opening a Pilates studio, making the right decisions about location, staff and programming can be difficult. However, help is out there. Get some advice from others who have started successful Pilates businesses.
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Profiting from Smoothies and Juices
By
Amy Scanlin,
March 2006
Whether purchasing a franchise or doing it yourself, adding food and/or drink services can boost your bottom line.
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A Dummy's Guide to Opening and Managing a Day Spa
By
Heather Peavey,
January 2006
No idea how to run a spa? No problem! Let the experts talk you through the challenging, exciting and lucrative process of adding a spa to your fitness center.
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Locker Room Products and Amenities
By
Amy Scanlin,
December 2005
Turn your locker rooms into potential profit centers by offering premium amenities that you can also sell to your members.
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