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The Trouble with Selling Health Club Memberships to Seniors
By
Rob Bishop and Barry Klein,
December 2012
The Boomers are coming! The American population is aging, and most have never been members of a health club! This represents a huge opportunity for your business!
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Forming Relationships Is Helping Health Club Owners
By
Andrew Cohen,
July 2012
It’s too easy to make fun of Perfect. The epically bad film, set in Los Angeles at the height of the aerobics craze, was already dated when it was released in 1985, and its pointless plot (investigative journalist pulls back the curtain on health clubs, showing them to be — drum roll — the new pickup joints) was more than matched by the movie’s meandering direction and combination of over- and under-acting.
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How to Succeed in Membership Sales
By
Rob Bishop and Barry Klein,
December 2011
Your club is terrible at selling memberships. We know this because we’re all terrible at selling memberships, and even if you think your club isn’t, you are best served by thinking you are.
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Selling Alcohol to Fight Alcohol Abuse
By
Paul Steinbach,
June 2011
Oliver Luck says he wasn't particularly cognizant of the drinking culture surrounding West Virginia University football games 30 years ago when he quarterbacked the Mountaineers.
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Schools Have Struggled to Sell Bowl Tickets
By
Paul Steinbach,
February 2011
In honor of its 14th consecutive bowl appearance, Georgia Tech offered $14 tickets to the Independence Bowl in Shreveport, La., but still only sold slightly more than half of its 10,000-ticket allotment.
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Creating a Culture of Sales Success
By
Stephen Tharrett and James A. Peterson,
June 2008
Sales managers are the key to creating disciplined and effective sales practices.
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The Sales Process: From Leads to Members
By
Stephen Tharrett and James A. Peterson,
February 2008
The three stages of membership sales take individuals from leads to prospects to members.
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The 'Issue' Is Marketing & Sales
By
Ronale Tucker Rhodes,
February 2008
The 'solution' is to understand the benefits of marketing, clarify your marketing direction and reap the sales and retention benefits of your marketing investment.
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Memberships: It's All About the Numbers
By
Stephen Tharrett and James A. Peterson,
January 2008
Get out your calculators to determine how many memberships your fitness center needs to sell.
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Service Shoppers
By
Amy Scanlin,
February 2007
Working with a secret shopping company will give you valuable insight into your members' experiences, and help you to improve your level of service.
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