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Sports MBA Scott Minto Discusses Olympic Bids and Sponsorship
By
Paul Steinbach,
August 2012
Americans are among 10,500 athletes representing 205 Olympic committees at this summer’s Games in London. But the United States has been conspicuously absent in other recent Olympic competitions — those that determine where future Games will be held.
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Sponsor-Supported Video Boards Make Impact at High School Level
By
Michael Popke,
August 2012
For Mike Gosz and Jaime Sherwood, being a high school athletic director requires a lot more versatility than it did even a few years ago.
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Building Sponsors into the Design of Spectator Facilities
By
Andrew Cohen,
April 2012
Few professional venues have enjoyed as smooth and quick a route to success as MetLife Stadium.
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More College Athletic Departments Partner With State Lotteries
By
Paul Steinbach,
October 2011
The University of Oregon's ever-evolving football look is anything but generic, unless you happen to be staring at an Oregon Lottery scratch-it game themed around the Ducks' rivalry with Oregon State.
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Digital Signage Helps Arena Managers Monetize Concourses
By
Paul Steinbach,
January 2011
Some within the Maple Leaf Sports & Entertainment ranks refer to it as the Gate 1 Spectacle — a 42-screen digital signage mosaic just inside the doors of Toronto's Air Canada Centre.
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Sponsorship Deal May Prove Costly for USOC
By
Andrew Cohen,
June 10, 2010
Assuming the USOC retains its British Petroleum sponsorship, can it avoid tarring its own brand?
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High Schools, Municipalities Look for Corporate Sponsors
By
Michael Popke,
May 2010
Local sports and recreation programs are relying more on corporate sponsorships these days.
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Unhearing Aid
By
Michael Popke ,
1/01/2007
Many deaf athletes are as good as Olympic athletes. The only difference is we get much less training. A lot of that has to do with funding.
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Venue Visuals
By
Paul Steinbach,
8/1/2005
Facilities new and old can gain a cutting-edge look through the creative use of court graphics, wall murals and ceiling-suspended banners.
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After Tackling a Sponsorship, Don't Leave Sponsors in the Dirt
By
Peter Titlebaum & Steve Watson,
1/1/2001
After Tackling a Sponsorship, Don't Leave Sponsors in the Dirt
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