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Universal Truths in Fitness Facility Management
By
Rob Bishop and Barry Klein,
January 2012
We may be showing our age here, but we regularly invoke Bill Murray from Groundhog Day, the 1993 film in which his hapless weatherman, Phil Connors, relives the same day over and over until he gets things right.
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How to Succeed in Membership Sales
By
Rob Bishop and Barry Klein,
December 2011
Your club is terrible at selling memberships. We know this because we’re all terrible at selling memberships, and even if you think your club isn’t, you are best served by thinking you are.
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What We've Learned in 16 Years as Club Owners
By
Rob Bishop and Barry Klein,
November 2011
At the end of 2011, we will mark 16 years as health club owners — thank you, thank you — and the approaching anniversary has led us to reflect on our first few years in business, when we really didn’t know anything.
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Commonsense Business Practices for an Improving Economy
By
Rob Bishop and Barry Klein,
September 2011
For the first time in four years, we’re getting ourselves prepared for growth. In our little corner of the world, we’re not sure that things have gotten better, but they seem to have stopped getting worse — and we want to take advantage of opportunities that should present themselves soon.
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Health Club Owners New Believers in Prepackaged Group Fitness Programs
By
Rob Bishop and Barry Klein,
August 2011
Group fitness is vital to our business. We know that members who take classes come in more often, keep their memberships longer and bring us more referrals than those who don't.
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Clubs Benefit from Aggressive Collections Efforts
By
Rob Bishop and Barry Klein,
April 2011
One of the smartest business decisions we've made in recent years was to become more aggressive with our collections procedures for overdue accounts.
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Interest in Boardless Indoor Soccer Rises, but Numbers Often Don't Add Up
By
Andrew Cohen,
September 2010
Interest in boardless indoor soccer is rising, but for many facility owners, the numbers don't add up.
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How to Select a Prepackaged Group Fitness Program
By
Rob Bishop and Barry Klein,
August 2010
Prepackaged group fitness programs might be right for your club, but only if you do them correctly.
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What in the World Does it Take to Motivate Health Club Prospects?
By
Rob Bishop and Barry Klein,
June 2010
After no one bites on a free membership, musings on what in the world it takes to motivate prospects.
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Iowa Health Club Becomes Locally Dominant by Being Locally Omnipresent
By
Andrew Cohen,
September 2009
An Iowa health club becomes locally dominant by being locally omnipresent.
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