*For printable instructions, download the PDF version

Web Specifications

Sample images of Welcome, Leaderboard and Block Banners

WELCOME AD (For Premium Partners Only*)
Dimensions: 640 x 480
File size: Up to 80KB
File format: GIF, JPG, SWF (Flash)
Animation: YES (3 loops and 15 seconds maximum)
URL: Address of web page when someone clicks ad

TOP LEADERBOARD (For Premium Partners Only*)
Dimensions: 1000 x 90
File size: Up to 40KB
File format: GIF, JPG, SWF (Flash)
Animation: YES (3 loops and 15 seconds maximum)
URL: Address of web page when someone clicks ad

BOTTOM LEADERBOARD
Dimensions: 1000 x 90
File Size: Up to 40 KB
File format: GIF, JPG, SWF (Flash)
Animation: YES (3 loops and 15 seconds maximum)
URL: Address of web page when someone clicks ad

BLOCK BANNER
Dimensions: 336 x 280
File Size: Up to 30 KB
File format: JPG or non-animated GIF
Animation: NO
URL: Address of web page when someone clicks ad


*For more information about Premium Partnerships contact your sales rep.


E-News Specifications

E-News Leaderboard

E-NEWS LEADERBOARD
Dimensions: 500 x 100
File size: Up to 30K
File format: JPG or non-animated GIF
Animation: NO
URL: Address of web page when someone clicks ad

Web Flash Banner Submissions

**E-News banner ads do not support animation**

All flash banners must have a clickTag code and meet the following specifications:

In order for your banner ad to function properly and for us to track the click-throughs on your banner ad, you must create a transparent button on the top-most layer of your .fla file and insert the clickTag code listed below. Using this ActionScript 2.0 code for your specific banner type, substitute your domain name where it says "yourdomain.com" and copy and paste the entire code into the transparent button you've created. Please read the requirements below and follow our step-by-step instructions on how to create your Flash banner ad.

WELCOME AD CODE

on (release) {
if (_root.clickTAG.substr(0,5) == "http:")
getURL("javascript: pageTracker._trackPageview('2010outgoing/www.yourdomain.com/welcomebanner');");
getURL(_root.clickTAG, "_blank");
}

SAMPLE CODE:
on (release) {
if (_root.clickTAG.substr(0,5) == "http:")
getURL("javascript: pageTracker._trackPageview('2010outgoing/www.covermaster.com/welcomebanner');");
getURL(_root.clickTAG, "_blank");
}

LEADERBOARD AD CODE

on (release) {
if (_root.clickTAG.substr(0,5) == "http:")
getURL("javascript: pageTracker._trackPageview('2010outgoing/www.yourdomain.com/leaderboardbanner');");
getURL(_root.clickTAG, "_blank");
}

SAMPLE CODE:
on (release) {
if (_root.clickTAG.substr(0,5) == "http:")
getURL("javascript: pageTracker._trackPageview('2010outgoing/www.covermaster.com/leaderboardbanner');");
getURL(_root.clickTAG, "_blank");
}

***For tracking purposes, where it says "yourdomain.com," only enter your domain name (Ex. "covermaster.com"). If your banner ad should link to a specific page (Ex. "http://www.covermaster.com/stadium/seatcovers.aspx"), please include this link in a separate text file and send it along with your banner ad. We will enter it manually into our banner management system.

Requirements:

  • You must create your file using ActionScript 2.0 code (DO NOT use ActionScript 3.0 at this time). We recommend publishing your file using Flash Version 8 or earlier.
  • Your Flash file must not exceed 30K.
  • Make sure the dimensions of the file meet the specs for the ad you are creating (see banner dimensions above).
  • Frame rate may not exceed 24 frames per second due to performance considerations. Banners that exceed 24 frames per second will not be accepted; 12 frames per second is preferred.
  • Make sure your banner works with wmode set to transparent. If you need help, visit the Adobe website: http://kb2.adobe.com/cps/142/tn_14201.html
  • Please make sure that your banner is working before sending it to us! You can test your banner here: http://www.adopstools.com/
  • When you've tested your banner ad and are sure it is working properly, please send us both the .swf and .fla files. We must have the .fla file to verify that the clickTag code has been inserted properly and to help troubleshoot.

>>> View step-by-step instructions with screenshots on how to create your Flash banner ad

Expandable Banner Submissions (Eyeblaster, etc...)

All expanding creatives must meet the following specifications:

  • Only expandable 728 x 90 and floating ads that work back into 728 x 90 are supported.
  • Mouseovers on expandable ads can only spawn an expansion of the existing 728 x 90 ad. It cannot launch a new browser.
  • Only sound that is user-initiated will be accepted. All creatives that have the possibility of sound must include a prominently visible on/off function.
  • The elements of an ad appearing outside of 728 x 90 ad space are limited to 7 seconds.
  • Auto-expanding ads are not supported.
  • Transparency is not supported.
  • Expansion on mouseover must have a delay of 750ms or greater.
  • As with all ads, AB reserves the right to review and reject an ad for any reason.
  • PLEASE NOTE: Currently expanding creatives are not trackable. We will not be able to provide click-through information for any creative of this type.