RECENT ARTICLES
  • Looking Back to 1989: Future Games

    by Rick Berg April 2014

    A March court ruling granting football players at Northwestern University the right to unionize has left everyone speculating about the future of the NCAA, but such speculation has been floating around longer than most of today’s college athletes have been alive. Check out the predictions about the NCAA’s future set forth in this AB article from December 1989.

  • College Rec Race: Then and Now

    by AB Staff April 2014

    In the April issue of Athletic Business, we took a look at how current trends in college recreation compared to those 15 years ago, when AB teamed up with architectural firm RDG of Des Moines, Iowa, to address design and operation needs. Check out the full article here.

    Demand for recreation and fitness spaces has only increased since 1999, and colleges have been struggling to keep up. After more than 30 years of falling behind, students at the University of Wisconsin voted 12,070 to 1,914 to approve a segregated fee increase that will fund a $223 million renovation of its facilities. Below is a breakdown of how their current amenities compare to their Big Ten counterparts.

     

    Click the chart below to compare how space for fitness is currently allocated in facilities across the Big Ten:

     

    Universities haven't been sitting idle these past few years. Check out this rundown of the major campus rec construction in the Big Ten: 

     

     

     


     

  • Examining NCAA Corporate Sponsorships

    by David K. Stotlar and James C. Kadlecek March 2014

    Editor's Note: This article originally appeared in the April 1993 issue of Athletic Business with the headline "What's in it for Me?"

    What's in it for me? That’s what corporate sponsors are asking, and that’s the question sports organizations have to answer if they want those companies’ financial support. A survey of NCAA sponsors might help provide some insights. 

    With most corporate involvement in sports marketing now geared toward return-on-investment—not “warm and fuzzies”—one of the keys to attracting corporate sponsors has become understanding the business goals of a sponsor. Although a great deal has been written the last few years about the increased need for and benefits of corporate sponsorship in intercollegiate athletics, little research has been available that discusses companies’ attitudes toward intercollegiate sponsorship. 

  • Spelman College President Talks Wellness Revolution

    by Paul Steinbach February 2014

    Soon after becoming president of Spelman College in 2002, Beverly Tatum championed the school’s move to NCAA Division III athletics. But realizing years later that Spelman was spending $1 million annually on only 80 of 2,100 students at the historically black women’s college, she decided to discontinue intercollegiate athletics altogether in favor of what she calls a campuswide “wellness revolution.” Last spring, even before the Jaguars competed in their final intercollegiate sporting event (a tennis match), the Atlanta school’s first-ever Founder’s Day 5K run was front-page news in the Sunday New York Times. This summer, Spelman will break ground on an $18 million multipurpose fitness facility replacing the antiquated Read Hall and featuring expanded group exercise, weight training and aquatic spaces, as well as a demonstration kitchen. Senior editor Paul Steinbach asked Tatum to reflect on her dramatic change of mind.

  • Notre Dame Announces $400M Stadium Expansion

    by Michael Gaio January 2014

    The University of Notre Dame announced a plan Wednesday to expand the school's 84-year-old football stadium. The $400 million project will add between 3,000 or 4,000 premium seats and new academic buildings on three sides of the stadium. The view of "Touchdown Jesus" will remain unchanged.

  • Blog: Prioritizing The Student-Athlete a Must for ADs

    by January 2014

    Since I have been a member of the AB team, I have had the fortunate opportunity to chronicle the challenges high school athletic administrators are facing in today's high-pressure, win-at-all-costs environment. We hear about all the steps that are being taken to protect the student-athlete from a physical standpoint, but what about from an emotional and psychological standpoint?

  • Alabama Succeeds in Keeping Students at Football Game

    by Michael Gaio October 2013

    In Alabama, passion for the mighty Crimson Tide washes over the entire state. Consequently, when head football coach Nick Saban speaks, people listen. So last week, when Saban blasted Bama fans for leaving games early, the university listened.

  • College Dance Department, Fitness Coexist in Maximization of Space

    by Steve Nelson October 2013

    When Kendall Hall was constructed in 1950, replacing Blanchard Hall gymnasium on the Mount Holyoke College campus, it must have been a wonder.

  • How Oregon Converts a Practice Facility into a Moneymaking Party

    by Paul Steinbach August 2013

    How Oregon has mastered the moneymaking conversion of a practice facility into game-day party central.

  • Schools Strategize to Increase Student Football Attendance

    by Paul Steinbach June 2013

    Ohio University students traversing campus in the fall can't help but notice the posters and flyers promoting the Bobcats' next home football game. Sidewalk chalk and a graffiti wall reinforce the message. Student Facebook pages and Twitter feeds are likewise plastered with daily reminders and paid advertising during game week.