RECENT ARTICLES
  • Six Small Things to Provide a Great Member Experience

    by Jason Scott July 2017

    While a glittering fitness facility filled with the latest and greatest equipment can make an impression, a great member experience is built on the little things. During the member-recruitment phase, fitness facilities can take small, cost-effective steps that can help lead to sign-ups. Afterward, providing the basics for members can keep them coming back.

  • An Index to the Industry

    by Emily Attwood March 2017

    This is the 41st Buyers Guide published by Athletic Business — the first having launched the Athletic Purchasing & Facilities brand back in 1977. As the story goes, founder Fenton Kelsey Jr. was working to construct an indoor ice arena in Madison, Wis., but couldn't find any references to guide him through the construction process or future management. So he decided to create one.

  • Retro Fitness Founder: Self-Reflection Key to Business Success

    by Eric Casaburi January 2017

    Some people may not find it important to self-reflect, or don't have the discipline to regularly make goals and track progress. Self-assessing is specifically for people who want to bring themselves to their own elite place. Especially if you live day-in and day-out in a fast-paced, chaotic environment, it's very easy to get distracted and watch days, weeks and even months slip through your fingers.

  • AB's Top 10 Stories of 2016

    by AB Staff December 2016

    It was another eventful year in the athletics, fitness and recreation industries in 2016. Take a look at some of the top highlights that we covered at AB this year.

  • AB Show 2016: On the Trade Show Floor at #ABOrlando

    by Jason Scott December 2016

    A trade show floor can be a daunting experience for the inexperienced. Such was my perspective coming away from my first AB Show last year in New Orleans, where I spent the majority of my time manning the AB booth. 

  • AB Show 2016: The Magic of Orlando

    by Paul Steinbach November 2016

    There’s something about Orlando, Fla., that stirs the nostalgia in this AB Show-goer. It’s where the conference and expo (as it used to be known) was held my first eight years at Athletic Business, and it has been there another four times since. In all, Orlando has served as the annual home away from home for AB roughly half the time in our show’s 35-year history.

  • AB Show 2016: Thankful for the Chance to Share Ideas

    by Emily Attwood November 2016

    Nothing helps transition back into office life after the whirl and excitement of another Athletic Business Show quite like a three-day workweek (apologies to our audience in Canada!). But even as I look forward to a day of good food and family, I’m reminded of some of the new ideas shared among recreation professionals at a revenue roundtable seminar hosted by Jeff King and Ken Ballard of Ballard*King Consultants.

  • AB Show 2016: A Recreation Rundown

    by Emily Attwood November 2016

    An abundance of sunshine made up for the slight chill in the air as AB Show attendees boarded the bus to University of Central Florida. Undeterred by the 7:30 am start time, the mix of tourists hailed from as far as Hawaii (5 hours behind) and Taipei (13 hours behind!) and was excited to see what Central Florida had to offer.

  • Letter from the Editor: Our Military Fitness Problem

    by Emily Attwood November 2016

    This article appeared in the November | December issue of Athletic Business. Athletic Business is a free magazine for professionals in the athletic, fitness and recreation industry. Click here to subscribe.

  • Blog: Cubs’ Victory One for the Ages

    by Jason Scott November 2016

    Just in case you thought 2016 couldn't get any more bizarre: you now live in a world where the Chicago Cubs are World Series Champions. The Chicago Cubs!