RECENT ARTICLES
  • Blog: Tackling Improvements to Outdoor Athletic Fields

    by Alex Peirce November 2015

    Editors' note: In March 2014, students at the University of Wisconsin-Madison approved a $223 million referendum to overhaul the campus recreation facilities, badly in need of improvement. Since then, the recreation program has been busy planning, fundraising, vetting architects and much more. As the project progresses, Alex Peirce, UW-Madison Rec Sports Assistant Director of Marketing and Communications, will be offering an inside look at the process of coordinating such a monumental planning effort.

    Our Master Plan kicks off with improvements to our Near West Fields, an outdoor facility that hosts many of our Intramural Sports activities and Sport Clubs events. Scheduled for completion next fall, the Near West Fields project is currently still in the design phase. Today’s post focuses on our progress on this project and the insights and lessons we’ve learned along the way. Our Associate Directors shared their insights on researching and analyzing products, selecting an architect, and designing for a variety of programs.

  • Blog: Leadership Void Apparent at University of Missouri

    by Stuart Goldman November 2015

    The recent events at the University of Missouri have shown both a leadership void in key positions at the school as well as strong leadership values on campus.

  • Blog: Engaging Stakeholders Early Step to Rec Success

    by Alex Peirce November 2015

    Editors' note: In March 2014, students at the University of Wisconsin-Madison approved a $223 million referendum to overhaul the campus recreation facilities, badly in need of improvement. Since then, the recreation program has been busy planning, fundraising, vetting architects and much more. As the project progresses, Alex Peirce, UW-Madison Rec Sports Assistant Director of Marketing and Communications, will be offering an inside look at the process of coordinating such a monumental planning effort.

    One of the most exciting aspects of campaigning for and designing new facilities is the amount of people impacted by bigger spaces, new programs, and more opportunities. This is also one of the most challenging aspects. When you have a wide variety of stakeholders, each group has vested interests, specific concerns, and a unique vision for the final project. Here are a few suggestions on how you can identify and engage different audiences throughout the preliminary stages of your project, whether that’s in your campaign or design phase.

  • Blog: Generating Rec Support Through Low-Cost Marketing

    by Alex Peirce October 2015

    Editors' note: In March 2014, students at the University of Wisconsin-Madison approved a $223 million referendum to overhaul the campus recreation facilities, badly in need of improvement. Since then, the recreation program has been busy planning, fundraising, vetting architects and much more. As the project progresses, Alex Peirce, UW-Madison Rec Sports Assistant Director of Marketing and Communications, will be offering an inside look at the process of coordinating such a monumental planning effort.

  • Blog: Respect Nature, Build Smarter

    by Andrew Barnard October 2015

    Where there's smoke there's fire. Truer words have never been spoken. The amazing thing about the relationship between smoke and fire, though, is that a smallish fire can create a more-than-largish cloud of smoke.

  • Blog: No Dirty-Play Epidemic in High School Football

    by Jason Scott September 2015

    Earlier this week, we shared another story about a high school football player making another ugly play on the field.

    This time, the play was at least directed at an opponent, unlike the premeditated hit on a referee that made headlines earlier this month. There was also a less-publicized story about a player shoving a referee as a reaction to a call.

    So what’s going on? Is there a culture problem in football? Are coaches skipping the part where they instill values? Are players out of control? Is there something in the water?

    The likely answer: Probably not. Any of these might be a root cause for these incidents, or any random occurrence might have triggered them. The players involved in the hit on the referee alleged the ref had used racial slurs.

    Whatever the motivation, this sort of thing has been going on for a long time — just with less media attention.

    In today’s Internet culture, things can get noticed more quickly. The premeditated hit on the referee was just sensational enough to make us as observers perk up our ears. As new cases pop up that look and smell similar, we’re trying to connect the dots, looking for larger trends where perhaps none exist. 

    That’s not to say that we should do nothing to keep incidents like this from happening. We absolutely should.

    What we should not do is panic. We don’t have to turn into football Chicken Littles. The sky is not falling.

    For every instance of dirty play, the kind that grab headlines and leave us shaking our heads, there are many more examples of sportsmanship. Those things don’t get headlines, because the culture considers them boring.

    Football idealists might look at the dirty plays recently and question their worldview. If participation in athletics is supposed to instill young people with values, how could this be happening?

    That’s a question worth asking. We should look at some of the dirty play recently and double our efforts to teach sportsmanship to our young athletes. But let’s not freak out to the degree of questioning the value of sports participation in general.

    Don’t let a few outliers ruin your enjoyment of the game. 

  • Blog: Quantifying the Impact of Parks and Rec

    by Emily Attwood September 2015

    The National Park and Recreation Association's annual convention is underway this week in Las Vegas, Nev. After arriving Monday afternoon and getting my first taste of life in the City of Lights, I caught a brief glimpse of the sun and the strip before steeling myself for a day of windowless sessions in overly air-conditioned rooms.

  • Blog: Headset Allegations Just Another Conspiracy Theory

    by Jason Scott September 2015

    The first game of the NFL season happened Thursday night, and the defending champion New England Patriots defeated the Pittsburgh Steelers 28-21.

    Tom Brady and Rob Gronkowski were terrific, but it should come as no surprise that much of this morning's reaction has been centered on something other than the game: an allegation of malfunctioning headsets.

  • Blog: A Voice for Rec Renovations at the U. of Wisconsin

    by Alex Peirce September 2015

    Editors' note: In March 2014, students at the University of Wisconsin-Madison approved a $223 million referendum to overhaul the campus recreation facilities, badly in need of improvement. Since then, the recreation program has been busy planning, fundraising, vetting architects and much more. As the project progresses, Alex Peirce, UW-Madison Rec Sports Assistant Director of Marketing and Communications, will be offering an inside look at the process of coordinating such a monumental planning effort.

    Rec Sports Master Plan: for the students, by the students

    As you set foot on any college campus, the faculty will tell you that their students are totally unlike those at any other school. Each school offers a unique culture that attracts unique students who have a unique way of doing things. I have found this to be true, as the University of Wisconsin-Madison is now the third campus where I have worked with such a special group of students.

  • Introducing AB's New Online Managing Editor

    by AB Editors September 2015

    You may have noticed a new byline on many of our stories lately. That would be Jason Scott, our new online managing editor. Jason joined Athletic Business in August and will be handling all things digital — everything from the website and e-news to our Twitter… and yes, monitoring those of you who get a little riled up in the comments section.