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Blog: Sedentary Kids Need a Hero
Michelle Obama has been hitting the campaign trail, making stump speeches for keeping kids fit. Can't say I blame her. Childhood obesity has reached critical mass; according to the CDC, it has tripled in the past three years, not that anyone really needs statistics when a pair of eyes will suffice.

And of course, everyone is weighing in on why: Electronic games, the advent of 24-hour cartoons (and 24-hour TV in general), the Internet, more junk food readily available — just close your eyes and point; you're likely to find a culprit.

To fight that culprit, it takes a hero, someone kids can look to as an example of what can happen if they don't remain sedentary. With the 2012 Summer Olympic Games looming, the National Recreation and Parks Association is working to get kids excited enough to start emulating the athletes they'll see. From June 18-26, communities are being urged to celebrate Olympic Day through educational programming and other activities. The goal, according to NRPA, is to promote Olympic values and participation in sports.

It's a great opportunity. NRPA will provide resources including assistance in contacting a local Olympian, Paralympian or hopeful to speak at the event. And those who aren't rec and park departments should still sit up and take notice here, because the basic premise is transferable: Get kids interested in sports at your facility by giving them a concrete example of the great achievements that are possible when fun, hard work and dedication all come together in sports.

In some places, this technique is already at work. Little Leagues in areas served by MLB clubs will have pro players in to conduct pitching, hitting and running drills. It's a terrific morale booster and a great way to pump up enrollment. Why hasn't every kids' sport done this?

Think beyond the typical tryouts or sign-ups. Have a field day centered around the sport, whether it's swimming, volleyball, tennis, gymnastics — whatever. Get an athlete to conduct a clinic and be the hero the kids need.

NRPA is already promoting its June program, and it's still winter. You should be making your plans now, too. Successful events take time to plan, and heroes have busy schedules.
Posted At 9:14 AM • Comments (3)

What a great idea that NRPA is putting into action! This type of program is a prime example of the implementation of the Nation's first Physical Activity Plan that was launched in May, 2010. NRPA is one of three national organizations (the other two being the National Academy of Sports Medicine and the YMCA of the USA) providing leadership for the Parks, Recreation, Fitness and Sports Sector. One of the Sector's priorities for 2011 is: 'Use existing professional, amateur (AAU, Olympics) and college (NCAA) athletics and sports infrastructures to enhance physical activity opportunities in communities'. The Olympic Day is a perfect example of this strategy and the National Coalition for Promoting Physical Activity (NCPPA) commends NRPA for their creative thinking and programming!

NCPPA is providing the leadership for the implementation of the National Physical Activity Plan. Visit our website (www.ncppa.org) to learn more about implementation efforts or to sign up to get involved with the Plan.

Sheila Franklin
Executive Director
National Coalition for Promoting Physical Activity (NCPPA)
Comment By Sheila Franklin At 2/23/2011 12:12 PM
I applaud all Mrs. Obama does to help children. She is using her high profile 'celebrity' name to create awareness, which is important. My elementary PE teacher was a fitness hero to me, which is how I moved into the health profession. I think Mrs. Obama should work with people in the trenches to push her cause even more forward. My PE teacher, Mr. S (Len Saunders) has done some amazing things to combat childhood obesity. He has even gotten a millions of children to exercise simultaneously (Project ACES), which I think is very cool. Mrs. Obama needs to work with people like this!
Comment By Gabby At 2/24/2011 7:12 AM
Kevin Saunders, former Para Olypian and World Champion Wheel Chair Athlete has a plan to push his wheel chair through all 50 states. The purpose of the trip, to inform, educate, and rally Americans to living a healthier, more active lifestyle. Saunders was the first diabled person to serve on the President Council on Physical Fitness and Sport, being appointed by President Bush and re-appointed by Bill Clinton.

During Saunders push through America, school children will be given journals to keep track of their eating and exercise. The journal and Kevin's presentation will provide information on living healthier. Plans include a stop in each of the 50 state capitals.
Comment By Tom Hughes At 2/24/2011 12:18 PM
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