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Blog: We Don’t Want to Be Rude, But Scram!
Nope, we’re not available. Ever. Sorry.

We didn’t want it to come to this, but there are more of them than there are of us. “Them” are salespeople. While we don’t begrudge them trying to make a living, and we never thought we’d become the kind of people who won’t accept or even return calls, we have other things to do, like run our gyms.

Rob went so far this week as to literally unplug himself. He’s taken the phone extension out of his office. Our rule is simple — if you don’t know our mobile phone numbers, we don’t want to talk to you.

It’s a shame, but it’s just gotten ridiculous. Credit-card processors. Electricity-generating utilities. Cash-advance providers. Equipment-leasing companies. IT firms. And those are just the behind-the-scenes businesses that most people have never heard of.

With the explosion of advertising outlets, it seems like we’re being chased constantly. Local radio. Internet radio. Newspapers. TV stations. Specialty publications — and their requisite Web sites — for kids’ sports, yoga enthusiasts, local shopping, general health, medicine, tourism, local sports teams. Then there are coupon books for local nonprofits, newsletters for community groups and churches, the place mats for local restaurants, and the advertising that goes onto shopping carts at the supermarkets.

We’ve also been driven to this by the tactics used by some salespeople to get to us. Since we don’t have assistants (how nice would that be?) our front desk staff, many of whom are young and inexperienced, can be easily bamboozled. “Is Rob or Barry there? It’s Bill!” has all too often resulted in an unwanted call making its way into the office.

What makes it worse than just the phone calls is that when we’ve tried to be courteous and speak with some of these folks, they all want to meet. Really? You want to take more of our time? Please, we’ve begged, just send details in an e-mail and we’ll consider your product. If that’s not good enough, then…well…just forget it. There’s really no need to meet.

What most of these folks seem to have forgotten is that they have contacted us, so when we give them a polite “no thanks,” we’d like them to accept it. Do we really have to be rude and explain that we have other things to do and, trust us — if we are intrigued by your product, we will get back with you?

Some people do take us up on our offer to look at e-mailed details, but forcing us to say “no” in three e-mails in order to allow them to reach their Sales 101 quota of how many times they must be told “no” just gets tedious. And if we don’t respond? No, it’s not that your e-mail got lost in our spam. We just didn’t respond.

It’s been hard for us to view ourselves as the business owners who don’t take calls, return messages or respond to e-mails from people we just don’t have time to deal with. But it has come down to simple math when it’s only the two of us against all of them. Might we be considered rude by acting this way? Sure. But we were being forced to be rude so often, we figure we’re saving everyone a lot of time and trouble.

Now, they can’t even bamboozle the staff. We’re never available. And even if we were, there’s no phone to ring.
Posted At 1:32 PM • Comments (9)

YESSSSS! Our time is valuable too.
Comment By Brian Springer At 5/11/2012 9:23 PM
I have been in sales before. I learned that simply accepting 'No' and not calling back adds up to ZERO sales. You do not remember the nice guy who went away when you asked him to. You remember the guy who called you back or sent you another brochure or e-mail.
Comment By Cliff At 5/12/2012 6:54 AM
From time to time, Barry and I are accused of always looking at the negative (we prefer realistic) side of an issue. We actually have one salesperson who we truly enjoy seeing, John Schaffer from Paramount Fitness Equipment. He has been our account rep for years. A few years ago, we thought we were going to replace a good portion of our equipment so we asked for bids from 3 different companies. When we decided not to purchase equipment at that time--2 of those companies disappeared and we have yet to hear from a rep from either of them. John stops in to visit with us once a month or so. We talk about equipment, the fitness industry and family and friends. He has created a relationship with us and we trust him and his product. When it comes time for us to make a major purchase--who do you think we will call first?
Comment By Rob Bishop At 5/14/2012 9:22 AM
So Rob.. what is it that you want? A sales rep who, after you say no, stops in once a month (or so) to talk equipment, the industry, family, and friends, or a sales rep who, after you say no, stops contacting you?

I'm not in sales, but I can understand why sales reps may continue to contact you. The reps who stopped contacting you (as this article made certainly clear you wanted) seemed to lose out in this case. The sales rep who continued to contact you (as this article made certainly clear you took all steps to avoid) will win your business when the time comes.
Comment By Curious At 5/14/2012 1:43 PM
What we want, and expect, are professionals who know their products and ask questions about our business. I want a salesperson who asks me what we, as a company need. And then works to establish a relationship with our company based on our needs and how hey can best help us meet those needs. I do not want a salesperson who TELLS me that I NEED whatever it is they are selling. I do not want a salesperson who doesn't even know the first thing about their own product because they have only been with the company for a week--and didn't even bother to read their own marketing materials. I do not want a sales person who tells me they can help me before they even ask what it is I need.
Comment By Rob Bishop At 5/14/2012 2:09 PM
Thanks for clarifying, Rob. I, like 'Curious', was also confused after reading your addendum here in the comments section.
Comment By Aimee At 5/14/2012 2:46 PM
Sooo, despite the clarification, I find myself more confused.

I have been on both sides of the fence...in fact I have been on the top and bottom of the fence as well.

In other words, I have been the business owner that had to deal with sales people, and I completely get your 'issue' there are just to many time consuming ways to spend that one and only one dollar you have to spend...and there are wwaayy to many vendors who haven't got a clue about their own product, let alone your business, and for those its all about the sale (or they'll fail to see week two and be repeating week one...somewhere else).

At the same time, reversing the circumstance...how do you gain the opportunity as the new concept in town to explain the benefit of your product/service to a prospect, if they won't take your call or instantly delete your email.

So...as business leaders and successful business owners, what would you suggest is the best way for a new representative to gain your attention, trust and time to explain his/her product of service to you, as it applies to improving the overall success of your business and facility?

I look forward to your detailed response with this word of caution: Most of us are both buyers and sellers. I am always attempting to sell the concept of health and wellness through our services to larger companies and ultimately suffer the very fate you are describing. At the same time, I have countless vendors contacting me each day as you describe, but find a need to treat others as I wish to be treated. So...again, your words of wisdom are awaited.
Comment By Matt At 5/15/2012 11:29 AM
'Wisdom' might be a high bar, Matt, but here are some thoughts...and Rob and I are not coordinating our answers.

You raise a great point. We are all selling something at the same time we are being approached to buy other things. When we approach a new potential corporate account, we lead with - what we hope - is information that they otherwise might not know. Maybe it's an email with a recent article or the latest studies about the economic benefits of corporate fitness programs. We hope that opens the door to dialogue, and - as Rob describes - that dialogue is driven by us asking questions about them, and then seeing if we can fit our solution to a real problem that they are experiencing.

So, if someone is approaching us, we'd like them to start by showing that they know something we don't know. We do read what people email us (as we said in the blog post, we might not respond, but we will read things and often share emails and ideas back-and-forth...after all, we *want* new ideas and creative solutions to our problems.) But, don't send a message - as I received yesterday from a GroupOn-like advertiser - that says 'Hi Barry, I think this would be great for you guys.' Why? Have other health clubs used your advertising with particular success? Were those health club like ours in terms of price and service, in communities with similar demographics?

In short, sales people need to do some homework and demonstrate that they know something we don't know and can offer us a service that we are not currently thinking about. We know that when we want to advertise that there are lots of mediums available to us and when we're ready, we'll act. So, why you? Why now? They have about 30 seconds, even in an email, to get to the point and impress me.

Once you have my attention, you then had better get to know our business and continue demonstrating that you know what you are doing, That means asking questions, not just telling us what you think we should do.

Merchant services sales people are great examples of how not to approach us. 'We think we can save you money on your credit card processing. Can you send me your last three months of statements?' Um...you want *me* to do work? How about leading with 'Credit card processing rates are dropping (they're not...but this is just an example) and I find that too many health clubs are paying too much. Has your current processor reviewed and reduced your rates recently? Is there anything about your current credit processor that you find unsatisfying?'

One final thought...Rob and I have written in trade magazines and posted blog comments for years. We can count on one hand the number of sales people who have Googled us to learn something about us before contacting us.

So, we don't think it's that hard. Know what you're doing. Add some value. Ask questions to figure out if what you're selling matches what what we're looking for and how to make it fit.
Comment By Barry At 5/15/2012 12:23 PM
I've made this observation in the past, the points of an argument or article may have validity, but can be lost if poorly articulated, especially at the start of that argument.
Comment By Mark At 5/15/2012 12:44 PM
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