Cybex product specialist Daryl Dee explains and demonstrates the features and benefits of the company's Eagle Leg Press from the trade show floor at the 2013 Athletic Business Conference & Expo.
- by AB Staff
- January 2014
One of the hottest trade shows to attend this year if you were a leading fitness company isn't one typically associated with fitness: the International CES (Consumer Electronics Show), held this past January in Las Vegas. "I've been going to CES for many years, and this was the first year Precor had a booth," says David Flynt, director of Precor's Experience Development Center. "It was fascinating to see the growth of the digital health space, but more interesting was the way the concepts and issues around digital health were showing up in other booths. You couldn't go into a big booth — Intel, Sony, Samsung, any of these traditional CES companies — without finding some aspect of digital health."read more
Whether 2014 is indeed the "year of the wearable" as predicted at International CES remains to be seen, but there's no doubt that the ability to capture data about lifestyle and exercise habits is significantly impacting the way people work out — and there's still a great deal of potential to be realized. "When people engage with tech, they're beginning to expect that something is being captured about that experience," says David Flynt, director of Precor's Experience Development Center. "Today's wearables are really great at capture. What we want to be able to do is reflect back to them something that is able to give them control over that data. We're looking at how to help them understand what that data means."read more