Media & Technology: Equipment
Technology Makes Fitness More Interactive, Engaging
by Emily Attwood September 2014
One of the hottest trade shows to attend this year if you were a leading fitness company isn't one typically associated with fitness: the International CES (Consumer Electronics Show), held this past January in Las Vegas. "I've been going to CES for many years, and this was the first year Precor had a booth," says David Flynt, director of Precor's Experience Development Center. "It was fascinating to see the growth of the digital health space, but more interesting was the way the concepts and issues around digital health were showing up in other booths. You couldn't go into a big booth — Intel, Sony, Samsung, any of these traditional CES companies — without finding some aspect of digital health."
2014: The Year of Wearable Technology?
by Emily Attwood August 2014
Whether 2014 is indeed the "year of the wearable" as predicted at International CES remains to be seen, but there's no doubt that the ability to capture data about lifestyle and exercise habits is significantly impacting the way people work out — and there's still a great deal of potential to be realized. "When people engage with tech, they're beginning to expect that something is being captured about that experience," says David Flynt, director of Precor's Experience Development Center. "Today's wearables are really great at capture. What we want to be able to do is reflect back to them something that is able to give them control over that data. We're looking at how to help them understand what that data means."
Nike's LED Basketball Court a Sight to Behold
by Michael Gaio August 2014
Nike is known for designing futuristic shoes, clothes and now, basketball courts.
Video: Guardian 8 Pro V2 Product Demo (Sponsored)
by AB Staff July 2014
Perfect for protecting your athletic facilities, the Guardian 8 Pro V2 is an enhanced non-lethal tool designed to deliver layered defense and incident recording to all security professionals. Join Nick Sundberg of the Washington Redskins as he learns how to use the device in this short video.
VIDEO: Jaguars Debut World's Largest Video Boards
by Michael Gaio July 2014
The Jacksonville Jaguars unveiled the world's largest video boards on Saturday.
Virigina Tech Testing Hockey Helmets for Concussion Risk
by Andrew Brandt July 2014
Hockey helmets may soon be getting hit with some big changes, but hopefully they'll be able to absorb the impact.
NFL Teams Put Greater Emphasis on Green Stadiums
by Michael Gaio May 2014
Once upon a time, a professional football stadium was a place to take in a sporting event. Not anymore. Today's stadiums must be a multi-purpose entertainment palaces complete with luxury suites, club seats, loge boxes, VIP levels and more food and beverage options than a Manhattan city block. A stadium must be, as the Minnesota Vikings' website says, "an epicenter of excitement, opportunity and pride."
Blog: Does Wearable Fitness Have Legs?
by Rob Bishop & Barry Klein April 2014
Wearable fitness tracking technology is the future!
Such excitement was so early-2014. We saw articles in The Wall Street Journal that described how corporate CEOs were big users of wearables and how they were competing against each other to see who could sleep better or walk more. BusinessWeek ran a story earlier this year that discussed the possibility — the likelihood? — of wearables putting gyms out of business. The New York Times ran a piece two weeks ago today about how wearables were being used in gyms.
Inside the 65th Annual NIRSA Conference
by Dennis Van Milligen April 2014
The 65th Annual NIRSA Conference and Recreational Sports Exposition will be held April 23-26 at the Gaylord Opryland Resort and Convention Center in Nashville, Tenn. Last year, NIRSA co-located with the Association for the Promotion of Campus Activities (ACPA) in Las Vegas, requiring the show to be hosted across a variety of venues. This year, everything will be housed in one central location.
News and Notes From the IHRSA 2014 Trade Show Floor
by Michael Gaio March 2014
There’s nothing like attending a good trade show, especially in the fitness industry. The equipment, the innovation, the music, the energy, the people… Whether it’s our show or IHRSA, I consider attending these shows to be one of the perks of my job.