Emily Attwood
Emily (emily@athleticbusiness.com) joined the Athletic Business team in 2011, a natural transition from her previous work at PFP (Personal Fitness Professional), a B2B fitness industry brand, and Inside Wisconsin Sports, a consumer sports publication. A graduate of the University of Wisconsin-Madison, Emily continues to enjoy living in the city with her husband Derek, making cheese, drinking beer and biking to work, except during winter, when she doesn't enjoy much of anything.
  • Tuesday, January, 17, 2017
    Bridging the Gap Between the Medical and Fitness Industries

    Recognizing the role of physical activity in preventing and treating medical conditions, the American College of Sports Medicine launched its Exercise is Medicine® campaign in 2008. Since then, the program has worked to bring together the medical and fitness communities, as well as the general population, to work toward a united healthcare continuum. It's a difficult process. Despite the recognized role of physical activity in overall health, healthcare providers have been reluctant to refer patients to a fitness facility. "They can control their patients within the healthcare system walls, but once they leave, the doctors generally didn't trust community programming because there was no reassurance, no quality-control component," says Adrian Hutber, vice president for EIM.


  • Wednesday, January, 04, 2017
    Letter from the Editor: What's Your Why?

    Athletic Business held its 35th conference and trade show this past November in Orlando. For attendees, it's a chance to learn, to network and to see the latest tools to improve their programs and facilities. For me, the experience offers a renewed outlook on why I do what I do.


  • Thursday, December, 08, 2016
    Developing a Universal Code of Conduct for HS Sports Fans

    The repercussions of poor sportsmanship — whether it's on the part of coaches, athletes or fans — are taking their toll on high school sports. High school associations across the country started the academic year with referee shortages due to — among other factors — personal safety concerns.


  • Wednesday, December, 07, 2016
    Rec Dept. Hires 'Skateguards’ to Monitor Ice Rink

    The ice rink at Canton Recreational Pavilion in Watertown, N.Y., has gotten so popular that the recreation department has had to hire “skateguard” supervisors to keep order during open skate hours.


  • Tuesday, December, 06, 2016
    Lawmakers React to Investigation into Turf Company

    An in-depth investigation conducted by New Jersey Advance Media has put FieldTurf, the nation’s leading supplier of synthetic turf, into the hot spot and sparked calls for legal action and further investigation from New Jersey lawmakers. The investigation alleges the company knowingly sold defective turf and attempted to cover up issues related to field failures.


  • Thursday, December, 01, 2016
    Expanding Security Awareness in High School Athletics

    Alcohol sales, terrorist threats, public transportation schedules. These are among major security issues on the radar for many professional and collegiate athletic venues, but not high schools, at least not yet. High school athletics come with a unique list of security concerns, but the spotlight on security at higher levels — even topics not particularly germane to prep sporting events — have been a boon to high school security efforts.


  • Thursday, December, 01, 2016
    Maintaining Quality Athletic Fields on Any Budget

    It's a common theme across the country: youth sports organizations want more fields or more field time. Most don't have the funding to buy land and build their own fields, and municipal parks and recreation departments often have space but can't afford the cost of building or maintaining fields in the long run.


  • Wednesday, November, 30, 2016
    Clear-Bag Policies Become Standard in College Athletics

    This article appeared in the November | December issue of Athletic Business. Athletic Business is a free magazine for professionals in the athletic, fitness and recreation industry. Click here to subscribe.


  • Wednesday, November, 23, 2016
    AB Show 2016: Thankful for the Chance to Share Ideas

    Nothing helps transition back into office life after the whirl and excitement of another Athletic Business Show quite like a three-day workweek (apologies to our audience in Canada!). But even as I look forward to a day of good food and family, I’m reminded of some of the new ideas shared among recreation professionals at a revenue roundtable seminar hosted by Jeff King and Ken Ballard of Ballard*King Consultants.


  • Thursday, November, 17, 2016
    New Projects: Springville Aquatic Center | VillaSport Athletic Club | Berylson Football Complex

    This article appeared in the November | December issue of Athletic Business. Athletic Business is a free magazine for professionals in the athletic, fitness and recreation industry. Click here to subscribe.


  • Wednesday, November, 23, 2016
    AB Show 2016: Thankful for the Chance to Share Ideas

    Nothing helps transition back into office life after the whirl and excitement of another Athletic Business Show quite like a three-day workweek (apologies to our audience in Canada!). But even as I look forward to a day of good food and family, I’m reminded of some of the new ideas shared among recreation professionals at a revenue roundtable seminar hosted by Jeff King and Ken Ballard of Ballard*King Consultants.


  • Thursday, November, 17, 2016
    AB Show 2016: A Recreation Rundown

    An abundance of sunshine made up for the slight chill in the air as AB Show attendees boarded the bus to University of Central Florida. Undeterred by the 7:30 am start time, the mix of tourists hailed from as far as Hawaii (5 hours behind) and Taipei (13 hours behind!) and was excited to see what Central Florida had to offer.


  • Monday, November, 14, 2016
    Letter from the Editor: Our Military Fitness Problem

    This article appeared in the November | December issue of Athletic Business. Athletic Business is a free magazine for professionals in the athletic, fitness and recreation industry. Click here to subscribe.


  • Tuesday, October, 04, 2016
    Letter from the Editor: Facilities Worth Talking About

    This article appeared in the October issue of Athletic Business. Athletic Business is a free magazine for professionals in the athletic, fitness and recreation industry. Click here to subscribe.


  • Tuesday, August, 30, 2016
    Letter from the Editor: Preparing for the Year to Come

    This article appeared in the September issue of Athletic Business. Athletic Business is a free magazine for professionals in the athletic, fitness and recreation industry. Click here to subscribe.


  • Thursday, July, 07, 2016
    Letter from the Editor: Eat Your Veggies

    This article appeared in the July/August issue of Athletic Business. Athletic Business is a free magazine for professionals in the athletic, fitness and recreation industry. Click here to subscribe.


  • Monday, June, 06, 2016
    Passing the Torch in Facility Design

    This article appeared in the June issue of Athletic Business. Athletic Business is a free magazine for professionals in the athletic, fitness and recreation industry. Click here to subscribe.


  • Thursday, May, 05, 2016
    At the moment...

    I can't think of a recent issue of Athletic Business that captures the feel of our industry quite as comprehensively as this one. No, we don't have any momentous, industry-changing topics this month, but what we do have speaks to the current environment of athletic, fitness and recreation professionals.


  • Thursday, March, 31, 2016
    Our Common Ground

    This article appeared in the April issue of Athletic Business. Athletic Business is a free magazine for professionals in the athletic, fitness and recreation industry. Click here to subscribe.


  • Wednesday, September, 16, 2015
    Blog: Quantifying the Impact of Parks and Rec

    The National Park and Recreation Association's annual convention is underway this week in Las Vegas, Nev. After arriving Monday afternoon and getting my first taste of life in the City of Lights, I caught a brief glimpse of the sun and the strip before steeling myself for a day of windowless sessions in overly air-conditioned rooms.