Emily Attwood
Emily (emily@athleticbusiness.com) joined the Athletic Business team in 2011, a natural transition from her previous work at PFP (Personal Fitness Professional), a B2B fitness industry brand, and Inside Wisconsin Sports, a consumer sports publication. AB’s managing editor by day, Emily spends her nights typing away at what she hopes will someday turn into a novel that other people will find worth reading. A graduate of the University of Wisconsin-Madison, Emily continues to enjoy living in the city with her husband, Derek, and biking to work, except during winter, when she doesn't enjoy much of anything.
  • Tuesday, September, 16, 2014
    Group Wants Public Field Needs Tied to Funding for Arena

    No plans have been released yet for a new Milwaukee Bucks arena, but an advocacy group is hard at work to ensure that the needs of the county's other athletic and recreational areas are addressed before approving any public financing. 


  • Monday, September, 15, 2014
    Technology Makes Fitness More Interactive, Engaging

    One of the hottest trade shows to attend this year if you were a leading fitness company isn't one typically associated with fitness: the International CES (Consumer Electronics Show), held this past January in Las Vegas. "I've been going to CES for many years, and this was the first year Precor had a booth," says David Flynt, director of Precor's Experience Development Center. "It was fascinating to see the growth of the digital health space, but more interesting was the way the concepts and issues around digital health were showing up in other booths. You couldn't go into a big booth — Intel, Sony, Samsung, any of these traditional CES companies — without finding some aspect of digital health."


  • Wednesday, August, 27, 2014
    2014: The Year of Wearable Technology?

    Whether 2014 is indeed the "year of the wearable" as predicted at International CES remains to be seen, but there's no doubt that the ability to capture data about lifestyle and exercise habits is significantly impacting the way people work out — and there's still a great deal of potential to be realized. "When people engage with tech, they're beginning to expect that something is being captured about that experience," says David Flynt, director of Precor's Experience Development Center. "Today's wearables are really great at capture. What we want to be able to do is reflect back to them something that is able to give them control over that data. We're looking at how to help them understand what that data means."


  • Tuesday, August, 26, 2014
    New Projects: Thompson Athletic Center | Mosaic Stadium | CityWay YMCA

    Breaking Ground

    Georgetown University has begun construction on its John R. Thompson Jr. Intercollegiate Athletics Center, though a formal groundbreaking will take place next month. The $62 million project is a major priority of the university's $1.5 billion For Generations to Come fundraising campaign. Expected to be completed in August 2016, the four-story, 144,000-square-foot facility will include practice courts, locker rooms, team meeting rooms, lounge areas and coaches' offices for men's and women's basketball. The complex will also house locker rooms for four additional varsity sports, weight training and sports medicine rooms for all athletes, a Student-Athlete Academic and Leadership Center, team meeting facilities for all varsity programs and a new hall of fame. Bowie Gridley Architects of Washington, DC, is the architect of record and Populous of Kansas City, Mo., is the associate architect for the project. 


  • Monday, August, 18, 2014
    Rethinking PE Class

    Not every kid likes to play sports. For the athletically disinclined, a game of gym class dodgeball or basketball can be an anxiety-inducing experience. In fact, a recent study by researchers at Brigham Young University found that kids who were ridiculed in gym class (by peers and teachers) were less likely to engage in physical activity one year later — not good news for a nation facing an obesity and sedentary-lifestyle epidemic.


  • Wednesday, August, 13, 2014
    Climbing Gyms Proliferate as the Sport Takes Hold

    Call it a sport. Call it a recreational activity. Call it a great workout. Just don't call it a fad. Participation in rock climbing has been steadily increasing for years, and climbing walls — already commonplace in campus and municipal recreation centers — are popping up in high schools and elementary schools, parks and health clubs, even stadiums.


  • Wednesday, July, 30, 2014
    New Projects: UNO Arena | Falcon Center | Virginia Tech Training Facility

    Breaking Ground

    The UNIVERSITY OF NEBRASKA OMAHA recently broke ground on a new $62 million arena (pictured). The 220,000-square-foot facility, designed by Lempka Edson Architects of Lenexa, Kan., in collaboration with HDR Inc. of Omaha, will provide a home arena for the university's hockey, basketball and volleyball programs, but will also host a variety of community activities. Seating in the main arena will be split between an upper and lower bowl designed to hold 7,500 hockey spectators or 8,700 basketball or volleyball fans. Club seating and suites will be included, as well. A smaller, community ice rink will offer 200 seats and eight community locker rooms. Also included will be a full hockey team suite, locker facilities for basketball and volleyball and strength training facilities for student-athletes. The project is expected to open in 2015.


  • Tuesday, July, 15, 2014
    Tech Upgrades Boost Sports Concessions Operations

    Improving the fan experience.
    Such has been the motive of nearly every major decision in sports venues as of late — premium seating and club areas, improved Wi-Fi connectivity, increasingly eye-catching LED video displays — it's all about creating an atmosphere that tops the comfort and convenience of watching a game at home in a way that no fan can resist.


  • Tuesday, July, 08, 2014
    Yankees Fan Caught Sleeping Suing MLB, ESPN

    No, he’s not suing because the Yankees failed to deliver a fan experience worthy of watching. The fan, Andrew Rector, has filed a lawsuit alleging defamation after video of him sleeping was broadcast on ESPN, along with some colorful commentary from announcers  John Kruk and Dan Shulman, who are named in the suit along with the MLB, the Yankees and ESPN. 


  • Tuesday, July, 01, 2014
    New Projects: University of Colorado; Guilford High School; Fairfield University

    Breaking Ground

    The University of Colorado (right) broke ground last month on $143 million in various athletic facility upgrades.


  • Monday, June, 16, 2014
    AB's Architectural Showcase a Yearlong Affair

    The Architectural Showcase in June is the one issue of Athletic Business I look forward to most each year. It's also the issue I spend most of each year working on.


  • Friday, April, 04, 2014
    Blog: Wine at the Gym? I’ll Drink to That

    Cardio equipment? Check. Towel service? Check. Group exercise schedule? Check. Liquor license? Pending.


  • Thursday, February, 27, 2014
    Blog: Let Them Eat Cake, If They So Choose

    On Tuesday, the White House announced a series of new initiatives as part of the fourth anniversary of the “Let’s Move!” program. Many of them are a great step forward in the battle against childhood obesity and inactivity, including an expansion of the school breakfast program and a five-year partnership with the National Recreation and Park Association and Boys & Girls Clubs of America will provide 5 million children with healthy snacks and physical activity opportunities after school. 


  • Monday, January, 13, 2014
    Blog: Women-Only Fitness Zones Perpetuate Stereotypes

    Here at AB, it’s the editors’ job to stay on top of what’s happening in the industries we serve. As such, last Friday I came across an article about a gym in Vancouver getting some flak for its decision to close its women-only section. 


  • Thursday, October, 10, 2013
    Blog: If You Can't Beat 'Em… Beat 'Em Up!

    I was sitting in a hotel lobby surrounded by other people when I opened up my morning news alerts and saw an article announcing the Kentucky High School Athletic Associations' decision to suspend post-game handshakes, so I had to keep my disgust to a minimum - a casual eye roll and understated sigh. Seriously? These athletes are displaying poor sportsmanship, and the solution to that is to do away with the concept? That's like dropping math from the curriculum because the students aren't getting it.


  • Friday, September, 20, 2013
    Blog: Defending "The Slowest Generation"

    Friday afternoon, when I should have been hard at work on AB's November issue, I instead found myself fuming over an article from Thursday's Wall Street Journal sent to me by our company owner. The article deemed younger athletes "The Slowest Generation," and accused my generation of being too apathetic about performance and competition.