Emily Attwood
Emily (emily@athleticbusiness.com) joined the Athletic Business team in 2011, a natural transition from her previous work at PFP (Personal Fitness Professional), a B2B fitness industry brand, and Inside Wisconsin Sports, a consumer sports publication. AB’s managing editor by day, Emily spends her nights typing away at what she hopes will someday turn into a novel that other people will find worth reading. A graduate of the University of Wisconsin-Madison, Emily continues to enjoy living in the city with her husband, Derek, and biking to work, except during winter, when she doesn't enjoy much of anything.
  • Friday, October, 31, 2014
    Flood-Ruined Pauley Pavilion Court Restored

    When there are nine inches of water on your hardwood court, who do you call first?

    Tuesday, July 29, 2014: A water main burst under Sunset Boulevard, near the University of California-Los Angeles, spewing an estimated 20 million gallons of water across the campus and flooding numerous buildings, including Pauley Pavilion, the Arthur Ashe Student Health and Wellness Center, J.D. Morgan Center and John Wooden Center. Emergency response was immediate, though it took city workers several hours to contain the leak.


  • Friday, October, 31, 2014
    What to Consider When Adding Outdoor Fitness to a Park

    Editor's note: This story originally appeared in Parks & Playgrounds, a new supplement to Athletic Business. View the entire digital issue here.

    Working out at a health club isn't for everyone.


  • Wednesday, October, 29, 2014
    New Trends and Standards in Playground Safety Surfacing

    Editor's note: This story originally appeared in Parks & Playgrounds, a new supplement to Athletic Business. View the entire digital issue here.

    Playground safety surfacing has come a long way since the asphalt days of the mid-twentieth century. Operators have a variety of surfacing options, from sand, wood fiber and pea gravel to more complex surfaces such as poured-in-place surfacing and even synthetic turf.


  • Tuesday, October, 28, 2014
    Study: College Concussion Protocols Need Improvement

    In September, University of Michigan coach Brady Hoke drew a firestorm of criticism (including calls for his firing) for leaving a player in the game despite what many considered obvious signs of concussion. 


  • Monday, September, 29, 2014
    New Projects: Colorado Springs Rec | Beverly Morgan Park Gymnastics Center and Ice Arena

    Breaking Ground

    Construction is under way on Beverly Morgan Park Gymnastics Center and Ice Arena in Chicago.


  • Wednesday, September, 24, 2014
    Military, Municipal Rec Programs Leverage Resources

    Residents in Fairborn, Ohio, have had few outlets for cooling off during the hot summer months since their local public pool was closed in 2009 and subsequently demolished. Construction of a new pool was not in the budget, but that didn't stop the Fairborn Parks and Recreation Division from looking for other solutions. This past summer, through a partnership with the Wright-Patterson Air Force Base, residents were overjoyed to have access to the base's Prairie Pool for the summer.


  • Monday, September, 15, 2014
    Technology Makes Fitness More Interactive, Engaging

    One of the hottest trade shows to attend this year if you were a leading fitness company isn't one typically associated with fitness: the International CES (Consumer Electronics Show), held this past January in Las Vegas. "I've been going to CES for many years, and this was the first year Precor had a booth," says David Flynt, director of Precor's Experience Development Center. "It was fascinating to see the growth of the digital health space, but more interesting was the way the concepts and issues around digital health were showing up in other booths. You couldn't go into a big booth — Intel, Sony, Samsung, any of these traditional CES companies — without finding some aspect of digital health."


  • Wednesday, August, 27, 2014
    2014: The Year of Wearable Technology?

    Whether 2014 is indeed the "year of the wearable" as predicted at International CES remains to be seen, but there's no doubt that the ability to capture data about lifestyle and exercise habits is significantly impacting the way people work out — and there's still a great deal of potential to be realized. "When people engage with tech, they're beginning to expect that something is being captured about that experience," says David Flynt, director of Precor's Experience Development Center. "Today's wearables are really great at capture. What we want to be able to do is reflect back to them something that is able to give them control over that data. We're looking at how to help them understand what that data means."


  • Tuesday, August, 26, 2014
    New Projects: Thompson Athletic Center | Mosaic Stadium | CityWay YMCA

    Breaking Ground

    Georgetown University has begun construction on its John R. Thompson Jr. Intercollegiate Athletics Center, though a formal groundbreaking will take place next month. The $62 million project is a major priority of the university's $1.5 billion For Generations to Come fundraising campaign. Expected to be completed in August 2016, the four-story, 144,000-square-foot facility will include practice courts, locker rooms, team meeting rooms, lounge areas and coaches' offices for men's and women's basketball. The complex will also house locker rooms for four additional varsity sports, weight training and sports medicine rooms for all athletes, a Student-Athlete Academic and Leadership Center, team meeting facilities for all varsity programs and a new hall of fame. Bowie Gridley Architects of Washington, DC, is the architect of record and Populous of Kansas City, Mo., is the associate architect for the project. 


  • Monday, August, 18, 2014
    Rethinking PE Class

    Not every kid likes to play sports. For the athletically disinclined, a game of gym class dodgeball or basketball can be an anxiety-inducing experience. In fact, a recent study by researchers at Brigham Young University found that kids who were ridiculed in gym class (by peers and teachers) were less likely to engage in physical activity one year later — not good news for a nation facing an obesity and sedentary-lifestyle epidemic.


  • Monday, June, 16, 2014
    AB's Architectural Showcase a Yearlong Affair

    The Architectural Showcase in June is the one issue of Athletic Business I look forward to most each year. It's also the issue I spend most of each year working on.


  • Friday, April, 04, 2014
    Blog: Wine at the Gym? I’ll Drink to That

    Cardio equipment? Check. Towel service? Check. Group exercise schedule? Check. Liquor license? Pending.


  • Thursday, February, 27, 2014
    Blog: Let Them Eat Cake, If They So Choose

    On Tuesday, the White House announced a series of new initiatives as part of the fourth anniversary of the “Let’s Move!” program. Many of them are a great step forward in the battle against childhood obesity and inactivity, including an expansion of the school breakfast program and a five-year partnership with the National Recreation and Park Association and Boys & Girls Clubs of America will provide 5 million children with healthy snacks and physical activity opportunities after school. 


  • Monday, January, 13, 2014
    Blog: Women-Only Fitness Zones Perpetuate Stereotypes

    Here at AB, it’s the editors’ job to stay on top of what’s happening in the industries we serve. As such, last Friday I came across an article about a gym in Vancouver getting some flak for its decision to close its women-only section. 


  • Thursday, October, 10, 2013
    Blog: If You Can't Beat 'Em… Beat 'Em Up!

    I was sitting in a hotel lobby surrounded by other people when I opened up my morning news alerts and saw an article announcing the Kentucky High School Athletic Associations' decision to suspend post-game handshakes, so I had to keep my disgust to a minimum - a casual eye roll and understated sigh. Seriously? These athletes are displaying poor sportsmanship, and the solution to that is to do away with the concept? That's like dropping math from the curriculum because the students aren't getting it.


  • Friday, September, 20, 2013
    Blog: Defending "The Slowest Generation"

    Friday afternoon, when I should have been hard at work on AB's November issue, I instead found myself fuming over an article from Thursday's Wall Street Journal sent to me by our company owner. The article deemed younger athletes "The Slowest Generation," and accused my generation of being too apathetic about performance and competition.