Emily Attwood
Emily (emily@athleticbusiness.com) joined the Athletic Business team in 2011, a natural transition from her previous work at PFP (Personal Fitness Professional), a B2B fitness industry brand, and Inside Wisconsin Sports, a consumer sports publication. AB’s managing editor by day, Emily spends her nights typing away at what she hopes will someday turn into a novel that other people will find worth reading. A graduate of the University of Wisconsin-Madison, Emily continues to enjoy living in the city with her husband, Derek, and biking to work, except during winter, when she doesn't enjoy much of anything.
  • Saturday, October, 13, 2012
    Outdoor Gyms Catching On in U.S. Parks

    Adult playgrounds have been popular in areas of Asia and Europe for some time, but these outdoor attractions have been slow to catch on in the United States. The Trust for Public Land brought its first Fitness Zone®, a collection of outdoor strength, cardio and balance equipment, to Los Angeles five years ago, and many California communities have also embraced the trend.


  • Saturday, October, 13, 2012
    Fitness Facilities Control User Data with Remote Asset Management

    We're living in the era of the "quantified self," the idea that everything we do can be tracked using technology, recorded, integrated, analyzed and applied to our daily lives.


  • Friday, October, 12, 2012
    Playing with Concussion: Evaluation Criteria, 'Tough Guy' Mentality to Blame

    Detroit Lions receiver Calvin Johnson took a helmet-to-helmet hit in a game against the Minnesota Vikings on Sept. 30. After undergoing a series of tests per the NFL's concussion protocol, medical personnel cleared him to return to the game.


  • Thursday, October, 04, 2012
    40,000 TRX Suspension Trainers Being Recalled

    Fitness Anywhere has issued a voluntary recall of approximately 40,000 early-model TRX Suspension Trainers due to a faulty strap-length adjustment buckle that can break and cause injury. The models affected by the recall are Professional (P1) and Tactical (T1) Trainers sold to health clubs and gyms between January 2006 and December 2009. Owners should stop using the recalled models immediately and contact Fitness Anywhere by phone at (888) 221-7417 or by email at customercare@trxtraining.com for a replacement.


  • Tuesday, September, 18, 2012
    Parks and Recreation Departments Benefit from Sports Tourism

    In 2005, parks and recreation operations manager Joel Dunn approached the Carson City, Nev., convention and visitors bureau with a proposal to boost sports tourism in the city.


  • Thursday, August, 16, 2012
    Synthetic Turf Manufacturers Advance Field Cooling Solutions

    Global warming debates aside, this summer was hot. And dry. By mid-July, 64 percent of the country was suffering from drought conditions, the worst since the 1950s.


  • Thursday, August, 16, 2012
    New Youth Football Concussion Policies Emphasize Prevention, Education

    Football safety has progressed by leaps and bounds since the days when the "flying wedge" - the human battering ram linked to multiple deaths in the game each year during the late 19th century - was officially outlawed.


  • Tuesday, July, 24, 2012
    Military Veterans Find Success in Fitness Industry

    The boot camp workout trend is still going strong in the fitness industry, once again making the American Council on Exercise's list of fitness trends to watch in 2012. Also on the list is suspension training, the invention of a Navy SEAL in the '90s.


  • Thursday, June, 21, 2012
    Increasing Participation in Recreation Programs

    The last few years have been a mixed bag for the recreation industry. The recession brought with it budget cuts that forced many recreation departments to get creative.


  • Thursday, May, 17, 2012
    Study Finds Similar Brain Damage in Soldiers, Athletes

    What do athletes and military veterans have in common? Blasts from explosions may put soldiers at risk for chronic traumatic encephalopathy, the same degenerative brain disease suffered by athletes after multiple concussions or head impacts. A study conducted by Boston University in conjunction with the Veterans Affairs Boston Healthcare System examined the brain tissue of young veterans, comparing it to those of young athletes exhibiting signs of CTE, and found nearly identical abnormalities.


  • Monday, June, 16, 2014
    AB's Architectural Showcase a Yearlong Affair

    The Architectural Showcase in June is the one issue of Athletic Business I look forward to most each year. It's also the issue I spend most of each year working on.


  • Friday, April, 04, 2014
    Blog: Wine at the Gym? I’ll Drink to That

    Cardio equipment? Check. Towel service? Check. Group exercise schedule? Check. Liquor license? Pending.


  • Thursday, February, 27, 2014
    Blog: Let Them Eat Cake, If They So Choose

    On Tuesday, the White House announced a series of new initiatives as part of the fourth anniversary of the “Let’s Move!” program. Many of them are a great step forward in the battle against childhood obesity and inactivity, including an expansion of the school breakfast program and a five-year partnership with the National Recreation and Park Association and Boys & Girls Clubs of America will provide 5 million children with healthy snacks and physical activity opportunities after school. 


  • Monday, January, 13, 2014
    Blog: Women-Only Fitness Zones Perpetuate Stereotypes

    Here at AB, it’s the editors’ job to stay on top of what’s happening in the industries we serve. As such, last Friday I came across an article about a gym in Vancouver getting some flak for its decision to close its women-only section. 


  • Thursday, October, 10, 2013
    Blog: If You Can't Beat 'Em… Beat 'Em Up!

    I was sitting in a hotel lobby surrounded by other people when I opened up my morning news alerts and saw an article announcing the Kentucky High School Athletic Associations' decision to suspend post-game handshakes, so I had to keep my disgust to a minimum - a casual eye roll and understated sigh. Seriously? These athletes are displaying poor sportsmanship, and the solution to that is to do away with the concept? That's like dropping math from the curriculum because the students aren't getting it.


  • Friday, September, 20, 2013
    Blog: Defending "The Slowest Generation"

    Friday afternoon, when I should have been hard at work on AB's November issue, I instead found myself fuming over an article from Thursday's Wall Street Journal sent to me by our company owner. The article deemed younger athletes "The Slowest Generation," and accused my generation of being too apathetic about performance and competition.