Emily Attwood
Emily (emily@athleticbusiness.com) joined the Athletic Business team in 2011, a natural transition from her previous work at PFP (Personal Fitness Professional), a B2B fitness industry brand, and Inside Wisconsin Sports, a consumer sports publication. AB’s managing editor by day, Emily spends her nights typing away at what she hopes will someday turn into a novel that other people will find worth reading. A graduate of the University of Wisconsin-Madison, Emily continues to enjoy living in the city with her husband, Derek, and biking to work, except during winter, when she doesn't enjoy much of anything.
  • Wednesday, August, 13, 2014
    Climbing Gyms Proliferate as the Sport Takes Hold

    Call it a sport. Call it a recreational activity. Call it a great workout. Just don't call it a fad. Participation in rock climbing has been steadily increasing for years, and climbing walls — already commonplace in campus and municipal recreation centers — are popping up in high schools and elementary schools, parks and health clubs, even stadiums.


  • Wednesday, July, 30, 2014
    New Projects: UNO Arena | Falcon Center | Virginia Tech Training Facility

    Breaking Ground

    The UNIVERSITY OF NEBRASKA OMAHA recently broke ground on a new $62 million arena (pictured). The 220,000-square-foot facility, designed by Lempka Edson Architects of Lenexa, Kan., in collaboration with HDR Inc. of Omaha, will provide a home arena for the university's hockey, basketball and volleyball programs, but will also host a variety of community activities. Seating in the main arena will be split between an upper and lower bowl designed to hold 7,500 hockey spectators or 8,700 basketball or volleyball fans. Club seating and suites will be included, as well. A smaller, community ice rink will offer 200 seats and eight community locker rooms. Also included will be a full hockey team suite, locker facilities for basketball and volleyball and strength training facilities for student-athletes. The project is expected to open in 2015.


  • Tuesday, July, 15, 2014
    Tech Upgrades Boost Sports Concessions Operations

    Improving the fan experience.
    Such has been the motive of nearly every major decision in sports venues as of late — premium seating and club areas, improved Wi-Fi connectivity, increasingly eye-catching LED video displays — it's all about creating an atmosphere that tops the comfort and convenience of watching a game at home in a way that no fan can resist.


  • Tuesday, July, 08, 2014
    Yankees Fan Caught Sleeping Suing MLB, ESPN

    No, he’s not suing because the Yankees failed to deliver a fan experience worthy of watching. The fan, Andrew Rector, has filed a lawsuit alleging defamation after video of him sleeping was broadcast on ESPN, along with some colorful commentary from announcers  John Kruk and Dan Shulman, who are named in the suit along with the MLB, the Yankees and ESPN. 


  • Tuesday, July, 01, 2014
    New Projects: University of Colorado; Guilford High School; Fairfield University

    Breaking Ground

    The University of Colorado (right) broke ground last month on $143 million in various athletic facility upgrades.


  • Thursday, June, 26, 2014
    Boy’s Drowning Sparks Call for Age Restriction Changes

    How young is too young to be swimming alone at a public pool? That is the question being asked in Cincinnati following the drowning of a 10-year-old boy last week. The boy was unresponsive when lifeguards pulled him from the pool at Bush Recreation Center and began emergency response procedures. He was transported to a local hospital, where he died over the weekend. 


  • Monday, June, 16, 2014
    AB's Architectural Showcase a Yearlong Affair

    The Architectural Showcase in June is the one issue of Athletic Business I look forward to most each year. It's also the issue I spend most of each year working on.


  • Friday, June, 13, 2014
    New Projects: Beauchamp Rec and Wellness | Rogers Place Arena

    Breaking Ground

    After seven years of planning and fundraising, the University of Portland breaks ground this month on its Beauchamp Recreation and Wellness Center. The project will be triple the size of the existing Howard Hall, constructed in 1927. The $23 million facility, scheduled to open in fall of 2015, will feature three gymnasiums; spaces for group exercise, cardio and strength training; an indoor track; a climbing wall and a wellness suite. The design, by 360 Architecture of Kansas City, Mo., also incorporates infrastructure for a possible second phase, which would include a pool should funding become available.


  • Tuesday, June, 10, 2014
    Five Injured by Falling Batting Cage in Gym

    It wasn’t the action on the court that got fans’ hearts pumping at a high school summer volleyball match held at Goshen College Recreational-Fitness Center in Indiana this past Monday.


  • Wednesday, June, 04, 2014
    Keeping College Athletic Laundry Operations Running Smoothly

    Penn State University has eight of them. The University of Alabama has nine. The University of Wisconsin recently renovated its largest, and the University of Michigan breaks ground on a new facility this summer.


  • Monday, June, 16, 2014
    AB's Architectural Showcase a Yearlong Affair

    The Architectural Showcase in June is the one issue of Athletic Business I look forward to most each year. It's also the issue I spend most of each year working on.


  • Friday, April, 04, 2014
    Blog: Wine at the Gym? I’ll Drink to That

    Cardio equipment? Check. Towel service? Check. Group exercise schedule? Check. Liquor license? Pending.


  • Thursday, February, 27, 2014
    Blog: Let Them Eat Cake, If They So Choose

    On Tuesday, the White House announced a series of new initiatives as part of the fourth anniversary of the “Let’s Move!” program. Many of them are a great step forward in the battle against childhood obesity and inactivity, including an expansion of the school breakfast program and a five-year partnership with the National Recreation and Park Association and Boys & Girls Clubs of America will provide 5 million children with healthy snacks and physical activity opportunities after school. 


  • Monday, January, 13, 2014
    Blog: Women-Only Fitness Zones Perpetuate Stereotypes

    Here at AB, it’s the editors’ job to stay on top of what’s happening in the industries we serve. As such, last Friday I came across an article about a gym in Vancouver getting some flak for its decision to close its women-only section. 


  • Thursday, October, 10, 2013
    Blog: If You Can't Beat 'Em… Beat 'Em Up!

    I was sitting in a hotel lobby surrounded by other people when I opened up my morning news alerts and saw an article announcing the Kentucky High School Athletic Associations' decision to suspend post-game handshakes, so I had to keep my disgust to a minimum - a casual eye roll and understated sigh. Seriously? These athletes are displaying poor sportsmanship, and the solution to that is to do away with the concept? That's like dropping math from the curriculum because the students aren't getting it.


  • Friday, September, 20, 2013
    Blog: Defending "The Slowest Generation"

    Friday afternoon, when I should have been hard at work on AB's November issue, I instead found myself fuming over an article from Thursday's Wall Street Journal sent to me by our company owner. The article deemed younger athletes "The Slowest Generation," and accused my generation of being too apathetic about performance and competition.