Emily Attwood
Emily joined the Athletic Business team in 2011, a natural transition from her previous work at PFP (Personal Fitness Professional), a B2B fitness industry brand, and Inside Wisconsin Sports, a consumer sports publication. AB’s managing editor by day, Emily spends her nights typing away at what she hopes will someday turn into a novel that other people will find worth reading. A graduate of the University of Wisconsin-Madison, Emily continues to enjoy living in the city with her husband, Derek, and biking to work, except during winter, when she doesn't enjoy much of anything.
  • Friday, September, 20, 2013
    Blog: Defending "The Slowest Generation"

    Friday afternoon, when I should have been hard at work on AB's November issue, I instead found myself fuming over an article from Thursday's Wall Street Journal sent to me by our company owner. The article deemed younger athletes "The Slowest Generation," and accused my generation of being too apathetic about performance and competition.


  • Friday, September, 20, 2013
    Coming Monday: 2013 Facilities of Merit Winners

    For two weeks beginning Monday, the 10 winners of the 2013 Facilities of Merit awards will be announced on the AB Newswire.


  • Thursday, August, 15, 2013
    New Projects: Oregon SRC; Reed Recreation Center; "Itchy" Stadium

    The University of Oregon has broken ground on a $50 million expansion of its Student Recreation Center. The current center, built to accommodate 2,500 students daily, sees 6,000 visitors.


  • Thursday, August, 15, 2013
    Putting Together a Sponsorship Policy for Parks and Rec Programs

    Joe Brown knows how to make things happen. Thus far in his first year as director of the Reynoldsburg (Ohio) Parks and Recreation Department, he has raised $21,000 in sponsorship funds, nearly half of his $45,000 target.


  • Friday, July, 26, 2013
    Free Wi-Fi in San Francisco Parks, Courtesy of Google

    City parks are becoming technological hotspots. As New York spends the summer installing solar charging stations in its already Wi-Fi-enabled parks and plazas this summer, San Francisco is taking advantage of a $600,000 gift from Google that will add free Wi-Fi to 31 parks, recreation centers and plazas.


  • Wednesday, July, 17, 2013
    Talking Sports Safety and Security at NCS4

    The country was shaken this spring by the bombings at the Boston Marathon, and though the tragedy highlighted the strength and resilience of the citizens of Boston and the sporting community alike, it also served as a reminder of just how important safety and security are at public events, and, in the face of all the preparation done, just how much more there is to do.


  • Friday, July, 12, 2013
    Lax Reporting Sparks Revisions to Mass. Concussion Law

    Less than a third of Massachusetts schools turned in reports last year on sports-related concussions and head injuries as required by state law, but even the small amount of data collected demonstrates that concussions among student-athletes pose a significant health issue.


  • Thursday, July, 11, 2013
    Parks and Recreation Departments Turn to Mobile Platforms

    How does your program get the word out about its facilities, classes and events? What about when something is cancelled or rescheduled?


  • Friday, July, 05, 2013
    Nebraska Researchers Working on 10-Minute Concussion Test

    Researchers at the University of Nebraska are developing a tool that could rule out or confirm a concussion within 10 minutes. The device, a functional MRI (magnetic resonance imaging) machine, would use an electrode net placed on an athlete's head to monitor brain activity in response to various stimuli. Based on subtle changes in blood flow, team medical professionals will be able to determine within minutes whether an athlete is concussed, and if so, how severely.


  • Thursday, June, 20, 2013
    New York Adds Solar-Powered Charging Stations to Parks

    Parks in New York will soon have a new amenity to draw users: solar-powered charging stations. Tested out last year in Brooklyn, a total of 25 locations are planned to open throughout the city this summer.


  • Friday, April, 04, 2014
    Blog: Wine at the Gym? I’ll Drink to That

    Cardio equipment? Check. Towel service? Check. Group exercise schedule? Check. Liquor license? Pending.


  • Thursday, February, 27, 2014
    Blog: Let Them Eat Cake, If They So Choose

    On Tuesday, the White House announced a series of new initiatives as part of the fourth anniversary of the “Let’s Move!” program. Many of them are a great step forward in the battle against childhood obesity and inactivity, including an expansion of the school breakfast program and a five-year partnership with the National Recreation and Park Association and Boys & Girls Clubs of America will provide 5 million children with healthy snacks and physical activity opportunities after school. 


  • Monday, January, 13, 2014
    Blog: Women-Only Fitness Zones Perpetuate Stereotypes

    Here at AB, it’s the editors’ job to stay on top of what’s happening in the industries we serve. As such, last Friday I came across an article about a gym in Vancouver getting some flak for its decision to close its women-only section. 


  • Thursday, October, 10, 2013
    Blog: If You Can't Beat 'Em… Beat 'Em Up!

    I was sitting in a hotel lobby surrounded by other people when I opened up my morning news alerts and saw an article announcing the Kentucky High School Athletic Associations' decision to suspend post-game handshakes, so I had to keep my disgust to a minimum - a casual eye roll and understated sigh. Seriously? These athletes are displaying poor sportsmanship, and the solution to that is to do away with the concept? That's like dropping math from the curriculum because the students aren't getting it.


  • Friday, September, 20, 2013
    Blog: Defending "The Slowest Generation"

    Friday afternoon, when I should have been hard at work on AB's November issue, I instead found myself fuming over an article from Thursday's Wall Street Journal sent to me by our company owner. The article deemed younger athletes "The Slowest Generation," and accused my generation of being too apathetic about performance and competition.