Emily Attwood
Emily joined the Athletic Business team in 2011, a natural transition from her previous work at PFP (Personal Fitness Professional), a B2B fitness industry brand, and Inside Wisconsin Sports, a consumer sports publication. AB’s managing editor by day, Emily spends her nights typing away at what she hopes will someday turn into a novel that other people will find worth reading. A graduate of the University of Wisconsin-Madison, Emily continues to enjoy living in the city with her husband, Derek, and biking to work, except during winter, when she doesn't enjoy much of anything.
  • Wednesday, January, 16, 2013
    Playgrounds Need More Elements of Risk, Experts Say

    The thrill of the playground is gone. It hasn't just been supplanted by the lure of high-tech gadgets and fast-paced video games, although those do take their share of the blame for the nation's childhood obesity epidemic. The real problem, say playground researchers and child development professionals, is that building standards like those specified by the U.S. Consumer Product Safety Commission limiting how fast or high a child can go and accessibility requirements dictating equipment placement have brought too much order to playgrounds, making them unappealing to children.


  • Thursday, January, 10, 2013
    Making Exercise a Medical Issue

    Doctors are where the sick go to get medicine; gyms are where the healthy go to get exercise. At least that's how it used to work. Doctors and insurance companies are leading a growing movement to ask about exercise during medical appointments and prescribe exercise in place of medicine, where appropriate.


  • Wednesday, December, 26, 2012
    Parkour Is Finding a Foothold in United States

    Less than two minutes into the opening scene of 2006's "Casino Royale," James Bond is chasing a bad guy through a construction site in Madagascar, racing across beams high above the ground, climbing steel cables and leaping from cranes.


  • Wednesday, December, 19, 2012
    Youth Hockey Players: 'Heads Up, Don't Duck'

    USA Hockey has teamed up with Rochester, Minn.-based Mayo Clinic on a new initiative to reduce spinal injuries in youth hockey players. While many campaigns have taken aim at banning fighting and tougher rules on head-checks, both common causes of head injuries in ice hockey, the new program addresses the fundamentals of the sport. "Heads Up, Don't Duck" teaches players just that - to keep their heads up when colliding with the boards around the rink, which reduces the shock impact on the spine.


  • Friday, December, 07, 2012
    Balance Test Proving Effective in Concussion Evaluation

    The University of Mississippi Medical Center is adding another tool to its concussion testing protocol. The Computerized Dynamic Posturography device has been commonly used to evaluate balance issues, but only recently has been found to be effective in detecting lingering signs of concussion, which can cause impaired balance. The test is especially useful in diagnosis of athletes who exhibit or claim to exhibit no symptoms.


  • Wednesday, November, 14, 2012
    Study: Kids Need 7 Minutes of Vigorous Activity a Day

    Forget the one-hour-a-day recommendation. A study by University of Alberta medical researchers suggests that seven minutes of exercise is the key to keeping kids healthy, as long as it's the right kind of exercise.


  • Wednesday, November, 14, 2012
    NCAA Institutes Indexing System for 2012-13 Indoor Track and Field

    While the idea of building an outdoor competition track in any length other than 400 meters is preposterous, no one bats an eye at the variation in indoor track lengths.


  • Tuesday, November, 13, 2012
    U. of Iowa Climbing Wall Closed After Student Falls

    The rock climbing wall at the University of Iowa is closed indefinitely after a fall landed one student in the hospital on Nov. 9. Business student Spencer Bean, an experienced climber who is also an employee of the Campus Recreation and Wellness Center, fell 30 feet, landing upright on his feet. He remained conscious and coherent for a few moments before passing out.


  • Wednesday, October, 31, 2012
    Massive Youth Football Gambling Ring Busted in South Florida

    An 18-month investigation of a youth football gambling operation in South Florida culminated in the arrest of nine men, all coaches and assistants from the league. "Operation Dirty Play," as the investigation was called, started with journalists from ESPN who videotaped parents exchanging money in the stands. According to investigators, larger sums of money were exchanged off the field, and as much as $100,000 was wagered on a youth football championship.


  • Monday, October, 22, 2012
    Armstrong Stripped of Tour de France Titles

    Less than two weeks after the U.S. Anti-Doping Agency released a report revealing doping allegations and losing nearly all of his endorsements, Lance Armstrong has now lost all seven of his Tour de France titles, as well. The International Cycling Union announced today it had accepted the USADA's findings and decision to ban Armstrong from competition for life, formally stripping him of titles earned between 1999 and 2005. Because so many of the second-place finishers in the events have also been linked to doping allegations, no winners will be named for those years, says Tour de France director Christian Prudhomme.


  • Friday, April, 04, 2014
    Blog: Wine at the Gym? I’ll Drink to That

    Cardio equipment? Check. Towel service? Check. Group exercise schedule? Check. Liquor license? Pending.


  • Thursday, February, 27, 2014
    Blog: Let Them Eat Cake, If They So Choose

    On Tuesday, the White House announced a series of new initiatives as part of the fourth anniversary of the “Let’s Move!” program. Many of them are a great step forward in the battle against childhood obesity and inactivity, including an expansion of the school breakfast program and a five-year partnership with the National Recreation and Park Association and Boys & Girls Clubs of America will provide 5 million children with healthy snacks and physical activity opportunities after school. 


  • Monday, January, 13, 2014
    Blog: Women-Only Fitness Zones Perpetuate Stereotypes

    Here at AB, it’s the editors’ job to stay on top of what’s happening in the industries we serve. As such, last Friday I came across an article about a gym in Vancouver getting some flak for its decision to close its women-only section. 


  • Thursday, October, 10, 2013
    Blog: If You Can't Beat 'Em… Beat 'Em Up!

    I was sitting in a hotel lobby surrounded by other people when I opened up my morning news alerts and saw an article announcing the Kentucky High School Athletic Associations' decision to suspend post-game handshakes, so I had to keep my disgust to a minimum - a casual eye roll and understated sigh. Seriously? These athletes are displaying poor sportsmanship, and the solution to that is to do away with the concept? That's like dropping math from the curriculum because the students aren't getting it.


  • Friday, September, 20, 2013
    Blog: Defending "The Slowest Generation"

    Friday afternoon, when I should have been hard at work on AB's November issue, I instead found myself fuming over an article from Thursday's Wall Street Journal sent to me by our company owner. The article deemed younger athletes "The Slowest Generation," and accused my generation of being too apathetic about performance and competition.