Emily Attwood
Emily (emily@athleticbusiness.com) joined the Athletic Business team in 2011, a natural transition from her previous work at PFP (Personal Fitness Professional), a B2B fitness industry brand, and Inside Wisconsin Sports, a consumer sports publication. AB’s managing editor by day, Emily spends her nights typing away at what she hopes will someday turn into a novel that other people will find worth reading. A graduate of the University of Wisconsin-Madison, Emily continues to enjoy living in the city with her husband, Derek, and biking to work, except during winter, when she doesn't enjoy much of anything.
  • Tuesday, June, 11, 2013
    Study: Repeat Concussions Require Longer Recovery Time

    New research published in the journal recover from a concussion increases with each successive incident, more than doubling if just one prior concussion has been recorded.


  • Thursday, June, 06, 2013
    Study: Fewer Concussions in Youth Practice Than Games

    A new study out of the University of Pittsburgh is offering the first evidence that youth football players are at lower risk of getting a concussion during practice than games and experience an overall incidence of concussions similar to that of high school and college players.


  • Monday, May, 20, 2013
    No-Score Youth Sports Policies Gaining Popularity

    This summer, a growing number of youth soccer teams in Ontario will be playing games without keeping track of goals scored, at least not officially.


  • Wednesday, April, 03, 2013
    Major League Lacrosse Pilots New Concussion Strategies

    As lacrosse has increased in popularity among both male and female participants in recent years, so have the number of brain injuries attributable to the sport. Lacrosse ranks third in diagnosed concussions among high school female athletes, according to the Florida Hospital Sports Concussion Program, and only hockey and football have higher concussion rates than men's lacrosse. To address the issue, Major League Lacrosse has teamed up with Boston-based brain trauma research organization Sports Legacy Group to develop and implement a comprehensive concussion plan for the 2013 season.


  • Tuesday, April, 02, 2013
    Smartphones Newest Tool in Concussion Testing
    The latest advancements in technology have opened another door for advancements in concussion diagnostics, as well. Researchers at the University of Notre Dame have developed a software program that can turn a tablet or smartphone into an on-the-spot concussion diagnostic tool simply by analyzing the speech patterns of the person suspected of having a concussion.
    "This project is a great example of how mobile computing and sensing technologies can transform healthcare," says Christian Poellabauer, an associate professor of computer science and engineering who was part of the team that developed the software. "More important, because almost 90 percent of concussions go unrecognized, this technology offers tremendous potential to reduce the impact of concussive and sub-concussive hits to the head."

    The program still requires baseline testing, though less rigorous and involved than testing that uses MRI or CT scan imaging. Athletes record a voice sample before a game using a smartphone or tablet equipped with the software program. Should a brain injury be suspected, the player is asked to repeat a selection of words that the software analyzes for signs of brain trauma, which could include distorted vowels, hyper nasality or imprecise consonants.


  • Tuesday, March, 26, 2013
    Group Calls for Overhaul of California State Parks
    The Little Hoover Commission, hired last year to examine operations of the California State Parks system, released a report on Monday calling for a major overhaul of parks' management and operations. Among the chief recommendations was outsourcing of some of the state's 280 parks that the department did not have the means of supporting.

  • Thursday, March, 21, 2013
    Blog: 'New' Concussion Guidelines?

    The American Academy of Neurology released an updated set of concussion guidelines this week, calling for athletes to be removed from play if a concussion is suspected and not be allowed to return until cleared by a medical professional.


  • Tuesday, March, 19, 2013
    Fitness Industry Leader Charles M. Leighton Dies

    Charles M. Leighton, the founder of the company responsible for making NordicTrack one of the most iconic and revolutionary lines of exercise equipment, has passed away. The NordicTrack line started with a single piece of at-home exercise equipment, a cross-country ski simulator, in 1975. Leighton's company, CML Group, acquired the equipment brand in the late 1980s and expanded the NordicTrack line to include treadmills, leg machines, cross-trainers, elliptical-style machines and more.


  • Friday, March, 15, 2013
    Parks Departments Regulate Private Fitness Classes

    Santa Monica's Palisades Park is one of the city's most popular green spaces. Perhaps a little too popular. Stretching along the California coast, the park is an excellent place for a jog or leisurely stroll or just to relax and enjoy the ocean view. ...


  • Monday, March, 11, 2013
    Organizations Renew Call to Increase Physical Activity in Schools

    The battle against childhood obesity rages on. Last week, the Department of Health and Human Services released a report calling for - no surprise - increasing physical activity among children. A recent survey found that only 29 percent of high school students were meeting the recommended 60 minutes of daily physical activity specified in the Physical Activity Guidelines for Americans released in 2008.


  • Monday, June, 16, 2014
    AB's Architectural Showcase a Yearlong Affair

    The Architectural Showcase in June is the one issue of Athletic Business I look forward to most each year. It's also the issue I spend most of each year working on.


  • Friday, April, 04, 2014
    Blog: Wine at the Gym? I’ll Drink to That

    Cardio equipment? Check. Towel service? Check. Group exercise schedule? Check. Liquor license? Pending.


  • Thursday, February, 27, 2014
    Blog: Let Them Eat Cake, If They So Choose

    On Tuesday, the White House announced a series of new initiatives as part of the fourth anniversary of the “Let’s Move!” program. Many of them are a great step forward in the battle against childhood obesity and inactivity, including an expansion of the school breakfast program and a five-year partnership with the National Recreation and Park Association and Boys & Girls Clubs of America will provide 5 million children with healthy snacks and physical activity opportunities after school. 


  • Monday, January, 13, 2014
    Blog: Women-Only Fitness Zones Perpetuate Stereotypes

    Here at AB, it’s the editors’ job to stay on top of what’s happening in the industries we serve. As such, last Friday I came across an article about a gym in Vancouver getting some flak for its decision to close its women-only section. 


  • Thursday, October, 10, 2013
    Blog: If You Can't Beat 'Em… Beat 'Em Up!

    I was sitting in a hotel lobby surrounded by other people when I opened up my morning news alerts and saw an article announcing the Kentucky High School Athletic Associations' decision to suspend post-game handshakes, so I had to keep my disgust to a minimum - a casual eye roll and understated sigh. Seriously? These athletes are displaying poor sportsmanship, and the solution to that is to do away with the concept? That's like dropping math from the curriculum because the students aren't getting it.


  • Friday, September, 20, 2013
    Blog: Defending "The Slowest Generation"

    Friday afternoon, when I should have been hard at work on AB's November issue, I instead found myself fuming over an article from Thursday's Wall Street Journal sent to me by our company owner. The article deemed younger athletes "The Slowest Generation," and accused my generation of being too apathetic about performance and competition.