Emily Attwood
Emily (emily@athleticbusiness.com) joined the Athletic Business team in 2011, a natural transition from her previous work at PFP (Personal Fitness Professional), a B2B fitness industry brand, and Inside Wisconsin Sports, a consumer sports publication. AB’s managing editor by day, Emily spends her nights typing away at what she hopes will someday turn into a novel that other people will find worth reading. A graduate of the University of Wisconsin-Madison, Emily continues to enjoy living in the city with her husband, Derek, and biking to work, except during winter, when she doesn't enjoy much of anything.
  • Tuesday, January, 22, 2013
    H.S. Wrestler Fine After Being Hit by Falling Light
    The annual "Madison Square Garden" wrestling tournament hosted by Madison High School in South Dakota was cut short this weekend after a lighting fixture fell from the rafters and directly onto one of the competitors.

  • Tuesday, January, 22, 2013
    Cooling Solutions Trending in Synthetic Turf Industry

    From its introduction in the late '90s, the role of synthetic turf infill was to make synthetic turf play more like natural grass, providing more cushioning for the athlete's safety and performance.


  • Tuesday, January, 22, 2013
    More Recreation Programs Using Tablet Devices

    Last fall, Bobby Brown, a graduate assistant with the University of South Florida's recreation facilities department, started reaching out to other collegiate recreation professionals to ask about their experiences implementing iPads ...


  • Thursday, January, 17, 2013
    Armstrong Asked to Return Olympic Medal

    Oprah's interview confirming Lance Armstrong's admission to doping hasn't aired yet, but the International Olympic Committee has heard all it needs to hear. A spokesman for the committee announced today that the IOC has asked Armstrong to return his 2000 Olympic bronze medal, won two months after his second Tour de France title.


  • Wednesday, January, 16, 2013
    Playgrounds Need More Elements of Risk, Experts Say

    The thrill of the playground is gone. It hasn't just been supplanted by the lure of high-tech gadgets and fast-paced video games, although those do take their share of the blame for the nation's childhood obesity epidemic. The real problem, say playground researchers and child development professionals, is that building standards like those specified by the U.S. Consumer Product Safety Commission limiting how fast or high a child can go and accessibility requirements dictating equipment placement have brought too much order to playgrounds, making them unappealing to children.


  • Thursday, January, 10, 2013
    Making Exercise a Medical Issue

    Doctors are where the sick go to get medicine; gyms are where the healthy go to get exercise. At least that's how it used to work. Doctors and insurance companies are leading a growing movement to ask about exercise during medical appointments and prescribe exercise in place of medicine, where appropriate.


  • Wednesday, December, 26, 2012
    Parkour Is Finding a Foothold in United States

    Less than two minutes into the opening scene of 2006's "Casino Royale," James Bond is chasing a bad guy through a construction site in Madagascar, racing across beams high above the ground, climbing steel cables and leaping from cranes.


  • Wednesday, December, 19, 2012
    Youth Hockey Players: 'Heads Up, Don't Duck'

    USA Hockey has teamed up with Rochester, Minn.-based Mayo Clinic on a new initiative to reduce spinal injuries in youth hockey players. While many campaigns have taken aim at banning fighting and tougher rules on head-checks, both common causes of head injuries in ice hockey, the new program addresses the fundamentals of the sport. "Heads Up, Don't Duck" teaches players just that - to keep their heads up when colliding with the boards around the rink, which reduces the shock impact on the spine.


  • Friday, December, 07, 2012
    Balance Test Proving Effective in Concussion Evaluation

    The University of Mississippi Medical Center is adding another tool to its concussion testing protocol. The Computerized Dynamic Posturography device has been commonly used to evaluate balance issues, but only recently has been found to be effective in detecting lingering signs of concussion, which can cause impaired balance. The test is especially useful in diagnosis of athletes who exhibit or claim to exhibit no symptoms.


  • Wednesday, November, 14, 2012
    Study: Kids Need 7 Minutes of Vigorous Activity a Day

    Forget the one-hour-a-day recommendation. A study by University of Alberta medical researchers suggests that seven minutes of exercise is the key to keeping kids healthy, as long as it's the right kind of exercise.


  • Monday, June, 16, 2014
    AB's Architectural Showcase a Yearlong Affair

    The Architectural Showcase in June is the one issue of Athletic Business I look forward to most each year. It's also the issue I spend most of each year working on.


  • Friday, April, 04, 2014
    Blog: Wine at the Gym? I’ll Drink to That

    Cardio equipment? Check. Towel service? Check. Group exercise schedule? Check. Liquor license? Pending.


  • Thursday, February, 27, 2014
    Blog: Let Them Eat Cake, If They So Choose

    On Tuesday, the White House announced a series of new initiatives as part of the fourth anniversary of the “Let’s Move!” program. Many of them are a great step forward in the battle against childhood obesity and inactivity, including an expansion of the school breakfast program and a five-year partnership with the National Recreation and Park Association and Boys & Girls Clubs of America will provide 5 million children with healthy snacks and physical activity opportunities after school. 


  • Monday, January, 13, 2014
    Blog: Women-Only Fitness Zones Perpetuate Stereotypes

    Here at AB, it’s the editors’ job to stay on top of what’s happening in the industries we serve. As such, last Friday I came across an article about a gym in Vancouver getting some flak for its decision to close its women-only section. 


  • Thursday, October, 10, 2013
    Blog: If You Can't Beat 'Em… Beat 'Em Up!

    I was sitting in a hotel lobby surrounded by other people when I opened up my morning news alerts and saw an article announcing the Kentucky High School Athletic Associations' decision to suspend post-game handshakes, so I had to keep my disgust to a minimum - a casual eye roll and understated sigh. Seriously? These athletes are displaying poor sportsmanship, and the solution to that is to do away with the concept? That's like dropping math from the curriculum because the students aren't getting it.


  • Friday, September, 20, 2013
    Blog: Defending "The Slowest Generation"

    Friday afternoon, when I should have been hard at work on AB's November issue, I instead found myself fuming over an article from Thursday's Wall Street Journal sent to me by our company owner. The article deemed younger athletes "The Slowest Generation," and accused my generation of being too apathetic about performance and competition.