Emily Attwood
Emily joined the Athletic Business team in 2011, a natural transition from her previous work at PFP (Personal Fitness Professional), a B2B fitness industry brand, and Inside Wisconsin Sports, a consumer sports publication. AB’s managing editor by day, Emily spends her nights typing away at what she hopes will someday turn into a novel that other people will find worth reading. A graduate of the University of Wisconsin-Madison, Emily continues to enjoy living in the city with her husband, Derek, and biking to work, except during winter, when she doesn't enjoy much of anything.
  • Tuesday, July, 24, 2012
    Military Veterans Find Success in Fitness Industry

    The boot camp workout trend is still going strong in the fitness industry, once again making the American Council on Exercise's list of fitness trends to watch in 2012. Also on the list is suspension training, the invention of a Navy SEAL in the '90s.


  • Thursday, June, 21, 2012
    Increasing Participation in Recreation Programs

    The last few years have been a mixed bag for the recreation industry. The recession brought with it budget cuts that forced many recreation departments to get creative.


  • Tuesday, April, 17, 2012
    Variable Frequency Drives Help Pools Maximize Energy Efficiency

    After the wave of aquatic regulation changes that have taken effect over the last few months, commercial pool owners are likely looking forward to summer — their busiest time of year — as a chance to catch their collective breath.


  • Monday, April, 16, 2012
    Communities Find Solutions to Sports Field Shortages

    A dedicated push by communities across the country to get youths off the couch and out playing appears to be paying off.


  • Monday, March, 26, 2012
    Exercise Intervention Policies in Campus Fitness Centers

    Today's generation of incoming college freshmen expect a college to deliver the full package - not just a good education, but the latest technology, luxurious dorms, state-of-the art buildings, an elite athletic program and of course, an extensive offering of recreational activities to keep them busy outside of class.


  • Thursday, March, 22, 2012
    Soccer Player 'Dead' for 78 Minutes After Cardiac Arrest

    The soccer player who suffered a cardiac arrest during an English FA Cup match last weekend was essentially dead for 78 minutes before his heart began beating again, his doctors have revealed.


  • Thursday, February, 23, 2012
    Shaving Incident Costs Girls' Swim Team Its Title

    From the "You Never Thought This Rule Would be Enforced" file, a violation by a member of the Broadneck (Md.) High School girls' swim team retroactively cost the team its county title and prevented the coach from watching the squad sweep regional titles last weekend. The infraction? Shaving at the meet.


  • Thursday, February, 16, 2012
    Properly Cleaning and Disinfecting Fitness Equipment

    A health club's top-of-the-line fitness equipment, complete with interactive workout monitoring and web access, can be a draw for new members.


  • Monday, February, 06, 2012
    Recreation Departments Restructure to Maximize Efficiency

    Cities and recreation departments have been slashing services and staff, struggling to operate within their budgets without sacrificing programs.


  • Tuesday, January, 03, 2012
    2012 Olympics Chief: Gambling Bigger Threat Than Doping

    While doping scandals have marred the image of the Olympic Games in past years, organizers of the 2012 Games in London are bracing for a new type of scandal: gambling. Minister for sport Hugh Robertson believes that contest-fixing will become a bigger concern, both to the Olympic Games and sports in general, as illegal betting syndicates in India and other parts of the Far East grow unchecked. He expects at least £300M ($467M) to be wagered in Britain alone during the London Games - which run from July 27 to Aug. 12. Spot-betting, in which wagers are placed not on the outcome of a contest but the occurrence or timing of a particular incident or event within a contest, is of particular concern, says the minister, recalling the November arrest of three Pakistani cricket players for spot-fixing during a 2010 match.


  • Monday, June, 16, 2014
    AB's Architectural Showcase a Yearlong Affair

    The Architectural Showcase in June is the one issue of Athletic Business I look forward to most each year. It's also the issue I spend most of each year working on.


  • Friday, April, 04, 2014
    Blog: Wine at the Gym? I’ll Drink to That

    Cardio equipment? Check. Towel service? Check. Group exercise schedule? Check. Liquor license? Pending.


  • Thursday, February, 27, 2014
    Blog: Let Them Eat Cake, If They So Choose

    On Tuesday, the White House announced a series of new initiatives as part of the fourth anniversary of the “Let’s Move!” program. Many of them are a great step forward in the battle against childhood obesity and inactivity, including an expansion of the school breakfast program and a five-year partnership with the National Recreation and Park Association and Boys & Girls Clubs of America will provide 5 million children with healthy snacks and physical activity opportunities after school. 


  • Monday, January, 13, 2014
    Blog: Women-Only Fitness Zones Perpetuate Stereotypes

    Here at AB, it’s the editors’ job to stay on top of what’s happening in the industries we serve. As such, last Friday I came across an article about a gym in Vancouver getting some flak for its decision to close its women-only section. 


  • Thursday, October, 10, 2013
    Blog: If You Can't Beat 'Em… Beat 'Em Up!

    I was sitting in a hotel lobby surrounded by other people when I opened up my morning news alerts and saw an article announcing the Kentucky High School Athletic Associations' decision to suspend post-game handshakes, so I had to keep my disgust to a minimum - a casual eye roll and understated sigh. Seriously? These athletes are displaying poor sportsmanship, and the solution to that is to do away with the concept? That's like dropping math from the curriculum because the students aren't getting it.


  • Friday, September, 20, 2013
    Blog: Defending "The Slowest Generation"

    Friday afternoon, when I should have been hard at work on AB's November issue, I instead found myself fuming over an article from Thursday's Wall Street Journal sent to me by our company owner. The article deemed younger athletes "The Slowest Generation," and accused my generation of being too apathetic about performance and competition.