Paul Steinbach
Paul Steinbach joined the Athletic Business staff in November 1999, and now holds the title of senior editor. His work covering college athletics and sports facility operation has garnered several regional and national journalism honors, including a Jesse H. Neal National Business Journalism Award. He is a 1989 graduate of the University of Wisconsin and currently resides with his children Jack and Libby in his hometown of West Bend, Wis. In his spare time, he enjoys mowing patterns into his backyard ballpark — the naming rights to which are still available.
  • Wednesday, May, 04, 2011
    Study Quantifies Economic Impact of UW Athletics

    Fans attending a University of Wisconsin men's basketball game spend an average of $98.25 while in Madison, and that doesn't include the purchase price of the tickets. The typical Badger football fan drops $232.53 (excluding tickets) during his or her stay (nearly 76 percent of fans eat in local restaurants, and 11 percent book lodging). Even when not attending games, fans on average purchase $156.27 worth of UW merchandise annually. All told, UW athletics contributes $970 million to the state's economy, according to a study conducted by NorthStar Economics Inc.Wisconsin has led the Big Ten Conference in men's basketball attendance eight of the past nine seasons, and its football program ranked 16th in attendance among Football Bowl Subdivision schools last fall, according to the NCAA. "When you think about it, it's a powerful economic force when you have that many people spending money for meals and hotels and transportation and merchandise," UW athletic director Barry Alvarez told local sports journalist and broadcaster Mike Lucas at uwbadgers.com.


  • Tuesday, April, 19, 2011
    College Coaching Transitions Challenge Athletics Staff

    Under the March 21 headline "UT Relieves Bruce Pearl of Duties," the University of Tennessee athletics web site offered a 79-word announcement regarding the departure of the Volunteers' men's basketball coach.


  • Monday, April, 11, 2011
    Social Environments Help Health Clubs with Member Retention

    At the dawn of the modern health club era - the mid-1970s - Rick Caro became fascinated by a foursome of elderly women who gathered for a regular tennis match at one of the clubs Caro owned.


  • Wednesday, March, 23, 2011
    Overly Aggressive Workouts Put Athletes at Risk of Rhabdomyolysis

    A University of Iowa investigation into the January hospitalization of 13 football players has determined that an intense exercise regimen on the heels of a three-week layoff from supervised workouts was the cause of the players' rhabdomyolysis, a potentially fatal breakdown of muscle fibers into the bloodstream, where excess proteins can clog the kidneys and cause renal failure.


  • Wednesday, February, 23, 2011
    Synthetic Turf Fields Benefitting from Latest Fiber Technology

    The Tampa Bay Rays have played on synthetic turf since their inaugural season in 1998, but the surface installed at Tropicana Field this past offseason is different.


  • Wednesday, January, 26, 2011
    Sweat Can Damage Stationary Bikes, Tarnish a Facility's Image

    "Okay, class, who's ready to sweat?" Such a question might be greeted with enthusiasm - even cheers - from a room full of eager stationary cyclists. After all, that's why they're here. And in this setting, inspiration translates to perspiration. If it doesn't, something's wrong.


  • Tuesday, January, 18, 2011
    Oregon's New Basketball Court Gets Glaring Reviews

    Football uniforms are easy to change, and the University of Oregon does it often. But the school's new basketball court is another matter.


  • Monday, January, 10, 2011
    Schools Have Struggled to Sell Bowl Tickets

    In honor of its 14th consecutive bowl appearance, Georgia Tech offered $14 tickets to the Independence Bowl in Shreveport, La., but still only sold slightly more than half of its 10,000-ticket allotment.


  • Monday, January, 10, 2011
    One on One: Personal Trainer David Geslak Helps Autistic Children

    David Geslak's personal training career has taken him from making stronger men of major college football players to changing the diapers of 16-year-old boys. He has no regrets about the career change.


  • Tuesday, January, 04, 2011
    Digital Signage Helps Arena Managers Monetize Concourses

    Some within the Maple Leaf Sports & Entertainment ranks refer to it as the Gate 1 Spectacle - a 42-screen digital signage mosaic just inside the doors of Toronto's Air Canada Centre.


  • Monday, November, 10, 2014
    Get to Know Your Peers When Attending ABC

    This is a story about a conversation Lou Holtz and I never had.


  • Tuesday, August, 12, 2014
    Robin Williams Drew Attention to Inaugural Augie’s BASH

    Robin Williams possessed the kind of frenetic magnetism that dared you to look away. For me, it wasn’t possible. The actor/comedian’s larger-than-life persona was tailor-made for a movie screen.


  • Thursday, January, 17, 2013
    Blog: The Tangled Webs of Lance Armstrong, Manti Te'o

    The twisted tales of Lance Armstrong and Manti Te'o are now intertwined. Heroes to many, these athletes have lived lies before our eyes, and now those lies are unraveling within the same week.


  • Monday, December, 03, 2012
    Blog: The Life and Death of Rick Majerus

    The first time I saw Rick Majerus in person, he was sitting in seldom-used end-court bleachers that had been wheeled into position for a Wisconsin Interscholastic Athletic Association Class C basketball sectional at my high school alma mater's field house. I was there to cover a game for my hometown newspaper, The West Bend News. Majerus, an assistant coach at Marquette at the time (this was the mid-'80s), was there to scout Kohler, Wis., phenom Joe Wolf, who would eventually attend North Carolina.


  • Sunday, January, 17, 2010
    Blog: Still Believing, 34 Years (and Counting) Later

    Editor's Note: AB Senior Editor Paul Steinbach authored this piece in January 2010, but with February 22nd marking the 34th anniversary of the Miracle on Ice and the U.S. men's hockey team facing off against Canada on Friday, the message still rings true.

    For nearly 30 years now, the 1980 U.S. Olympic hockey team has been an off-and-on obsession of mine.


  • Thursday, December, 10, 2009
    A Choice to Make

    There's precedent for a Catholic institution sticking with a coach despite his pro-choice stance on abortion. Rick Majerus is in his third season heading the St. Louis University men's basketball program after admitting during a TV interview at a January 2008 Hillary Clinton campaign rally that he is "pro-choice, personally." But will a Catholic institution hire a pro-choice coach? Somehow, during speculation that University of Cincinnati head football coach Brian Kelly is next in line to bear the Notre Dame football cross, the rumor spread that Kelly, an Irish Catholic who decades ago campaigned for Democratic presidential candidate Gary Hart, is pro-choice. But no one seems to know for sure. "I searched online media archives all day today trying to find one reputable media reference to Kelly's stance on abortion," read a Tuesday post by Brooks at sportsbybrooks.com. "I found none."


  • Wednesday, November, 11, 2009
    Hit 'Em Straight

    When the AB editors dedicated our July issue to best environmental practices in the athletics, fitness and recreation industries, we managed to overlook one egregious hazard to our planet's health: golf balls.