Emily Attwood
Emily (emily@athleticbusiness.com) joined the Athletic Business team in 2011, a natural transition from her previous work at PFP (Personal Fitness Professional), a B2B fitness industry brand, and Inside Wisconsin Sports, a consumer sports publication. AB’s managing editor by day, Emily spends her nights typing away at what she hopes will someday turn into a novel that other people will find worth reading. A graduate of the University of Wisconsin-Madison, Emily continues to enjoy living in the city with her husband, Derek, and biking to work, except during winter, when she doesn't enjoy much of anything.
  • Wednesday, May, 06, 2015
    Moving Toward a Self-Sustainable Aquatics Funding Model

    Of all the municipal recreation programs that suffered budget cuts during the Great Recession, perhaps no area has taken a bigger hit than aquatics. Public pools have never been a profitable line item in recreation budgets, bogged down by expensive initial construction costs and ongoing maintenance needs. Public pools drained their waters left and right to save on operational costs, and even with budgets rebounding, deferred maintenance has caused expenses to increase to the point where many programs have no choice but to close down indefinitely.


  • Tuesday, May, 05, 2015
    Kids' Triathlon Pool Fails Inspection, Used Anyway

    Thousands of children participated in a triathlon this past weekend in Jacksonville, Fla., despite reports that the pool used had failed a health inspection earlier in the week. But that’s okay, event and city officials say.

    As part of the two-day conversion of EverBank Field to host swimming, biking and running for the 7th Annual First Coast Kids Triathlon, a portable pool was constructed on the site. The event was a success, despite reports that swimmers had to be pulled from the pool by lifeguards due to the absence of pool ladders. 

    Because the pool was temporary, city officials say it was not considered a public pool under the state’s Department of Health, and thus was not subject to the same inspection criteria. In particular, the water used for such pools is pumped in and out and not recalculated. 

    “They actually don't have guidelines to monitor portable pools, so we actually work with them to set up a structure that allows us to circulate the water and make sure that it's safe,” event director Tom Gildersleeve told ActionNewsJax.com

    Furthermore, while the status of portable pools for city inspection purposes is still a little murky, the event still had to fulfill the guidelines set forth by USA Triathlon. 

    “Our events are all sanctioned by USA Triathlon, which is the governing board underneath the U.S. Olympic Committee so there's a safety protocol we follow,” Gildersleeve said.

    Such pools have been used at other kids triathlon events. Lifeguards were also on hand both in and out of the pool to monitor participants’ safety. 

     


  • Monday, April, 27, 2015
    Protest Puts Camden Yards on Temporary Lockdown

    In an unusual turn of events, it wasn’t the behavior of fans inside the venue that caused problems at a Baltimore Orioles game on Saturday but the commotion outside of Camden Yards. A protest over the death of Freddie Gray turned destructive, with protesters breaking windows and throwing items at the police and vowing to "shut down" the city. 


  • Friday, April, 24, 2015
    Report Questions Whether UAB Football Was Unprofitable

    The University of Alabama-Birmingham drew national attention — and a great deal of anger locally — last fall when it announced it was dropping its football program due to cost concerns. A new report released this week, however, questions that decision, asserting that the sport did make money for the university and would continue to increase in value. 


  • Wednesday, April, 22, 2015
    Bill Banning 'Redskins' Moniker Advances in California

    The state of California is poised to quell any further debate over whether “Redskins” is an inappropriate athletic team name once and for all. The California Racial Mascots Act, advanced to a state Assembly panel on Tuesday, would prohibit the use of the name by any public school beginning January 1, 2016. 

    “There is obviously a lack of respect when we allow teams to brand themselves with racial slurs,” said assemblyman Luis Alejo, the bill’s author. “The R-word was once used to describe Native American scalps sold for bounty, and in today's society it has become widely recognized as a racial slur.”

    There are currently four public schools in the state that use the name Redskins for their athletic programs. The affected schools would not be required to cease all use of the name. Items such as yearbooks and newspapers would not longer be able to utilize the name, but to prevent financial hardship, schools would be allowed to keep uniforms and other materials bearing the name, provided they have selected a new name. Under the legislation, schools would be able to purchase up to 20 percent of uniforms with the old name until 2019.

    RELATED: Washington Redskins Lose Federal Trademarks

    “Tulare Union Redskins are part of a long and proud tradition dating back to 1890,” Sarah Koligian, superintendent of Tulare Join Union High School District, one of the four holdout schools, told  SFGate. “Our school has worked closely with our local Indian tribes to include them in the discussion regarding how the Tulare Union Redskin depicts both pride and respect.”

    The bill, approved last month by the Assembly Education Committee, was approved by the Assembly Committee on Arts, Entertainment, Sports, Tourism and Internet Media but must go through another committee before advancing to the Assembly floor.

    “It’s a small thing we can do in California that is part of a national movement to phase out the use of racial slurs as mascots,” Alejo said.

    RELATED: High School's 'Arab' Mascot Called Into Question


  • Tuesday, April, 21, 2015
    Displaced Texas A&M Bats Seeking New Home

    The recreation center natatorium at Texas A&M University has been closed since April 6 while crews work to remove hundreds of migratory bats that have taken up residence after being displaced by renovations at Kyle Field. 


  • Thursday, April, 16, 2015
    Dodgers Looking to Give Tech Startups a Boost

    The Los Angeles Dodgers have launched a program to integrate innovative technologies into the stadium and fan experience. The Dodgers Accelerator program, announced earlier this week, will provide 10 startup companies an opportunity to grow and build awareness for their products. 


  • Tuesday, April, 14, 2015
    Landing Zones Around Climbing Walls Get Their Due

    Climbing walls have become nearly as common as recreation centers on college campuses across the country, and the prevalence of public facilities dedicated to the sport has led to a generation of climbers for whom the walls and facilities built a decade ago just aren't cutting it any more. As facility operators look to revamp their existing walls to appeal to a more discerning consumer base — or to merely add the amenity — they're thinking more about the various aspects of a functional climbing destination.


  • Monday, April, 13, 2015
    Protecting Gym Lighting, Sprinklers and Scoreboards

    In January, dozens of visitors complained of feeling sick after attending a basketball game at Roby High School gymnasium in Texas. Administrators went so far as to have the bleachers removed and tested for chemical residue before uncovering the culprit a couple of weeks later: a broken light bulb over the visitors' bleachers emitting UV radiation.


  • Wednesday, April, 08, 2015
    New Projects: Cleveland YMCA | Emerald Glen Rec Complex | GVSU Rec Center

    Breaking Ground

    After years of planning, construction of Parker Hannifin Downtown YMCA (pictured) in Cleveland has begun. The new facility will occupy two floors of former retail space and offer 40,000 square feet of fitness space, including a three-lane lap pool, a sauna, a steam room, networked fitness equipment, a group cycling studio, three group exercise studios, and a social gathering space. Scheduled to open in January 2016, the $8.9 million project was designed by Moody-Nolan Inc. of Cleveland.


  • Friday, June, 19, 2015
    A Response to Critics of Soaring College Rec Spending

    “LSU Faces Dramatic Budget Cuts While It Builds An Expensive Lounging Pool” This was the headline of an article that appeared in The Huffington Post this past May criticizing Louisiana State University’s spending of $84.75 million on an overhaul of its recreation facilities despite a threatened $55.5 million funding cut from the state.

    Last week New Jersey governor Chris Christie admonished what he considers wasteful spending in the higher education system, denouncing “extras” such as lazy rivers and climbing walls.

    "Some colleges are drunk on cash and embarking on crazy spending binges,” he said.

    If you work in college recreation, the incidents made you cringe.

    The cost of higher education is going to get a lot of attention leading up to the 2016 election, and unfortunately, that’s going to come with a lot of misguided scrutiny of campus recreation programs.

    What both incidents overlook — as anyone working in college recreation will immediately recognize — is that a university’s education budget and recreation budget are two entirely different things. Campus recreation centers are not built at the expense of science labs or classrooms. For most universities, such projects are funded (and maintained) from students fees.

    "The funds for the project come directly from the student fee and can only be used for the project," LSU spokesman Ernie Ballard told The Huffington Post. "Similar to donations to the university or funds from the state for capital projects, these types of funds can't be shifted to fill in budget holes or be used in another way. They can only be used for what they were originally designated for."

    The impact of such facilities on the price of a college education is actually minimal, according to David Feldman, economics professor at College of William & Mary.

    “Lazy rivers are only a tiny piece of the costs,” he told Inside Higher Ed. “These lazy rivers are not the reason why student debt is soaring seemingly out of control. The big problem that higher education faces today, at the public side, is cuts in state spending.”

    Some argue that cuts in spending are actually driving the construction of bigger and better recreation amenities, as universities look draw in more out of state students. According to research from the University of Michigan, “wealthier students [are] much more willing to pay for consumption amenities.”

    Despite its negative headline, The Huffington Post article went on to admit as much, quoting a 2013 article in which former Miami University president James Garland explains, “We took advantage of low interest rates for municipal bonds and invested in rehabilitating our residence halls and eating facilities and putting in more recreation -- workout rooms and lounges, and the kinds of accouterments that really dressed up a campus and made it a much more comfortable and familiar place for upper-middle class students. So those students started applying to us in droves. Application numbers went up, we became more selective, and the SAT scores of the entering class became higher."

    So, in the face of a $55.5 million budget cut (avoided, thankfully) LSU would need to rely more heavily on the appeal of its non-academic offerings to bring in more students and more revenue. As Jane Wellman, a finance expert with College Futures Foundation, told Inside Higher Ed, the issue is not of how colleges spend money, but the priorities of schools.

    “The sense is that college costs are going up too rapidly, and institutions aren’t doing enough to control them,” she says. “The critique underneath that is the critique of the decision-making culture in higher education.”

    Rather than ask why LSU would spend $85 million on a recreation center, maybe politicians should be asking why the state of Louisiana was mulling a $55 million cut to education.

    We won’t get into the other complexities of campus recreation facilities, such as the positive economic impact of construction (According to NIRSA, $1.7B was spent on 157 recreation construction projects in 2012), the employment opportunities afforded to students, the educational programming opportunities, the importance of recreation to students' quality of life (and GPA), the role in building a schools’ reputation, or any number of issues.

    Unfortunately, neither will the politicians pinning the climbing costs of higher education on climbing walls.

     


  • Monday, June, 16, 2014
    AB's Architectural Showcase a Yearlong Affair

    The Architectural Showcase in June is the one issue of Athletic Business I look forward to most each year. It's also the issue I spend most of each year working on.


  • Friday, April, 04, 2014
    Blog: Wine at the Gym? I’ll Drink to That

    Cardio equipment? Check. Towel service? Check. Group exercise schedule? Check. Liquor license? Pending.


  • Thursday, February, 27, 2014
    Blog: Let Them Eat Cake, If They So Choose

    On Tuesday, the White House announced a series of new initiatives as part of the fourth anniversary of the “Let’s Move!” program. Many of them are a great step forward in the battle against childhood obesity and inactivity, including an expansion of the school breakfast program and a five-year partnership with the National Recreation and Park Association and Boys & Girls Clubs of America will provide 5 million children with healthy snacks and physical activity opportunities after school. 


  • Monday, January, 13, 2014
    Blog: Women-Only Fitness Zones Perpetuate Stereotypes

    Here at AB, it’s the editors’ job to stay on top of what’s happening in the industries we serve. As such, last Friday I came across an article about a gym in Vancouver getting some flak for its decision to close its women-only section. 


  • Thursday, October, 10, 2013
    Blog: If You Can't Beat 'Em… Beat 'Em Up!

    I was sitting in a hotel lobby surrounded by other people when I opened up my morning news alerts and saw an article announcing the Kentucky High School Athletic Associations' decision to suspend post-game handshakes, so I had to keep my disgust to a minimum - a casual eye roll and understated sigh. Seriously? These athletes are displaying poor sportsmanship, and the solution to that is to do away with the concept? That's like dropping math from the curriculum because the students aren't getting it.


  • Friday, September, 20, 2013
    Blog: Defending "The Slowest Generation"

    Friday afternoon, when I should have been hard at work on AB's November issue, I instead found myself fuming over an article from Thursday's Wall Street Journal sent to me by our company owner. The article deemed younger athletes "The Slowest Generation," and accused my generation of being too apathetic about performance and competition.