Emily Attwood
Emily (emily@athleticbusiness.com) joined the Athletic Business team in 2011, a natural transition from her previous work at PFP (Personal Fitness Professional), a B2B fitness industry brand, and Inside Wisconsin Sports, a consumer sports publication. A graduate of the University of Wisconsin-Madison, Emily continues to enjoy living in the city with her husband Derek, making cheese, drinking beer and biking to work, except during winter, when she doesn't enjoy much of anything.
  • Tuesday, September, 01, 2015
    Pre-Programming and Re-Programming at Maggie Daley Park

    The neighborhood surrounding Daley Bicentennial Plaza has changed a great deal since the plaza was built in 1976, and when the city needed to completely remove the plaza to renovate the parking garage underneath it, the Chicago Park District saw an opportunity to redefine the space.


  • Tuesday, August, 18, 2015
    Adaptive Sports Programs Aiding Recovery for Military

    Last month, the sixth annual Warrior Games took place at Marine Corps Base Quantico, Va., a departure from its previous host city, Colorado Springs. While past games have been organized in partnership between the Department of Defense and U.S. Paralympics, the DOD took the lead in organizing this year's event and will continue to do so, with different branches of the military hosting each year. As noted by a department spokesperson, the change was part of the DOD's effort "to better align the event with the Games' core mission of playing a vital role in recovery for wounded, ill and injured service members and veterans."


  • Friday, August, 14, 2015
    Judge Rules Against Parks and Rec Employees in Lawsuit

    A Shawnee County, Kan., judge has ruled in favor of the city of Topeka in a lawsuit filed by 10 former parks and recreation employees. The lawsuit was filed in May 2012 by the 10 employees following the merger of the city’s parks and recreation department with the county of Shawnee’s parks and recreation department. The case was brought before Shawnee County District Judge Rebecca W. Crotty in April and a verdict issued last week.


  • Thursday, August, 13, 2015
    New Projects: ODU Practice Facility | McNiff Fitness Center

    Breaking Ground


  • Monday, August, 03, 2015
    Batboy Struck by Batter's Practice Swing Dies

    A 9-year-old batboy has died after being struck in the head with a bat during a game of the National Baseball Congress World Series in Wichita, Kan., on Saturday.

    Kaiser Carlile was retrieving a bat after an out during a game between the Liberal Bee Jays and San Diego Waves when he crossed into the path of a batter taking practice swings. Carlile had been wearing a helmet at the time, as required by the NBC.Kaiser Carlile was struck in the head during a Liberal Bee Jays game on August 2.

    An umpire who is also a trained paramedic gave first aid until emergency responders arrived and transported Carlile to a local hospital where he died Sunday evening.

    “With the permission of the family, and with much sorrow and a very broken heart, I regretfully inform everyone that Kaiser Carlile passed away earlier this evening," the team said in a statement.

    The game between the Bee Jays and Waves continued after the incident, and played again on Sunday despite news of Carlile’s passing.

    "No one wrote us a book to tell us how to do this,” said general manager Mike Carlile, a cousin of Kaiser’s. “We’re just dealing with it the best way we know how and that’s to keep coming out and keep honoring Kaiser on the field."

     


  • Sunday, August, 02, 2015
    How to Avoid Disputes in a Public/Private Partnership

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  • Tuesday, July, 28, 2015
    Six Steps to Creating an Aquatic Preventive Maintenance Plan

    As summer temperatures climb across the country, so too does attendance at recreational pools. Especially for seasonal-use pools, the apex of summer presents a peak in revenues. It's also about the worst possible time to have to shut down for unexpected repairs. But for facilities with a preventive-maintenance plan in place, it's nothing to sweat over.


  • Tuesday, July, 21, 2015
    Family Suing YMCA Over Son's Climbing Wall Injury

    Parents of a boy injured earlier this year after falling off a climbing wall at the Weston (Fla.) YMCA are suing the organization, alleging that the injury was due to an employee’s failure to secure his harness, as well as the absence of safety mats.

    Devin Pabian was celebrating his 11th birthday with a party at the YMCA and rock climbing with a group of friends. He had been harnessed in by a worker and scaled the 30-foot-tall wall. As he attempted to rappel down, he instead fell.

    The lawsuit alleges the fall was caused by an improperly secured harness or rope, and that the staff member in charge of monitoring the climbers had left the area.

    Pabian suffered fractures to his wrist, ankle and spine and had to be airlifted to a hospital for surgery.

    FROM AB: Landing Zones Around Climbing Walls Get Their Due

    "The miracle is he survived such a fall, the tragedy is it was preventable had the facility taken the necessary and reasonable safeguards to protect such young members and visitors they entice to such an attraction," says the family’s attorney, Jay Cohen.

    The Pabian family is seeking more than $15,000 in damages. A YMCA spokesperson declined to comment on the lawsuit.


  • Thursday, July, 16, 2015
    Tips to Increase the Eco-Efficiency of an Athletic Laundry Facility

    Working in an athletic laundry facility is a complicated job. Anyone working in such an environment can attest to the headache caused just by athletic uniforms, which have become anything but uniform. "You probably have five different materials on a typical athletic uniform now," says Bill Brooks, North American sales manager for Ripon, Wis.-based UniMac. "I've been dealing with an NFL uniform with five different fabrics. To get paint out of a uniform with five different fabrics requires a complicated wash cycle and chemical needs."


  • Wednesday, July, 08, 2015
    Blog: Women’s Soccer and Return on Investment

    In the days after the U.S. Women’s soccer team’s World Cup win, we’ve heard a lot of back and forth over the issue of how much the players were paid. The women’s team received a record-setting $2 million for their win… record-setting for women, that is. Last year, the German men’s team earned $35 million for its World Cup win.

    “But it’s all about the revenue!” claim those who justify the discrepancy. The women’s tournament brought in a mere $17 million in sponsorship revenue compared to $529 million for last year’s men’s World Cup. Thus, because the men bring in more revenue, it only makes sense that they get paid more.

    Right?

    When I was in college, I interned for an editor at a book publishing company. I recall, among the editor’s many tales of the publishing world, the story of how he signed one particular new author and set her up for success. Her work was good, he said, but she was relatively unknown and still new.

    For those more familiar with coaching contracts than book contracts, book contracts typically pay an advance, anything as low as a couple thousand dollars (J.K. Rowling was given a £1500 advance on the first Harry Potter book) to upwards of $100,000, if you’re an established name. If a new author doesn't go over well with the audience, the publisher hasn't lost much. If they're good, the publisher simply ups the advance on the next book.

    Rather than offering this new author something at the lower end of the spectrum as would befit the situation, the editor swung big. I don’t recall the exact dollar amount, but I think it was at least $20,000 (chump change for a pro athlete, but a big deal for a struggling writer).

    His reasoning? The more the publisher invested in an author, the harder it would work to ensure her success, giving her a preferred launch date, better marketing and visibility. Part of this was about recouping the investment — book advances are paid against royalties, which means a larger advance needs to be offset by greater book sales if the publisher wants to come out ahead.  

    What does this have to do with soccer?

    I’m not in the sports marketing business. I’m not even in the book marketing business. But I do know that a product’s success is as much about the effort that goes into marketing it as the quality of the product itself. 

    Don’t justify lower pay for female athletes by pointing to the lower revenue they generate — they’re not the ones negotiating sponsorship contracts or selling commercial slots. In the case of women’s soccer, FIFA secretary general Jerome Valcke attributes the lower revenues to women’s soccer being a newer sport than men’s.

    “We played the [20th] men’s World Cup in 2014, when we are now playing the seventh women’s World Cup,” Valcke said in December press conference. “We have still another [13] World Cups before potentially women should receive the same amount as men. The men waited until 2014 to receive as much money as they received.”

    Or, how about this: Pay the players what they’re worth, and then put in the effort to back that investment up.


  • Wednesday, November, 23, 2016
    AB Show 2016: Thankful for the Chance to Share Ideas

    Nothing helps transition back into office life after the whirl and excitement of another Athletic Business Show quite like a three-day workweek (apologies to our audience in Canada!). But even as I look forward to a day of good food and family, I’m reminded of some of the new ideas shared among recreation professionals at a revenue roundtable seminar hosted by Jeff King and Ken Ballard of Ballard*King Consultants.


  • Thursday, November, 17, 2016
    AB Show 2016: A Recreation Rundown

    An abundance of sunshine made up for the slight chill in the air as AB Show attendees boarded the bus to University of Central Florida. Undeterred by the 7:30 am start time, the mix of tourists hailed from as far as Hawaii (5 hours behind) and Taipei (13 hours behind!) and was excited to see what Central Florida had to offer.


  • Monday, November, 14, 2016
    Letter from the Editor: Our Military Fitness Problem

    This article appeared in the November | December issue of Athletic Business. Athletic Business is a free magazine for professionals in the athletic, fitness and recreation industry. Click here to subscribe.


  • Tuesday, October, 04, 2016
    Letter from the Editor: Facilities Worth Talking About

    This article appeared in the October issue of Athletic Business. Athletic Business is a free magazine for professionals in the athletic, fitness and recreation industry. Click here to subscribe.


  • Tuesday, August, 30, 2016
    Letter from the Editor: Preparing for the Year to Come

    This article appeared in the September issue of Athletic Business. Athletic Business is a free magazine for professionals in the athletic, fitness and recreation industry. Click here to subscribe.


  • Thursday, July, 07, 2016
    Letter from the Editor: Eat Your Veggies

    This article appeared in the July/August issue of Athletic Business. Athletic Business is a free magazine for professionals in the athletic, fitness and recreation industry. Click here to subscribe.


  • Monday, June, 06, 2016
    Passing the Torch in Facility Design

    This article appeared in the June issue of Athletic Business. Athletic Business is a free magazine for professionals in the athletic, fitness and recreation industry. Click here to subscribe.


  • Thursday, May, 05, 2016
    At the moment...

    I can't think of a recent issue of Athletic Business that captures the feel of our industry quite as comprehensively as this one. No, we don't have any momentous, industry-changing topics this month, but what we do have speaks to the current environment of athletic, fitness and recreation professionals.


  • Thursday, March, 31, 2016
    Our Common Ground

    This article appeared in the April issue of Athletic Business. Athletic Business is a free magazine for professionals in the athletic, fitness and recreation industry. Click here to subscribe.


  • Wednesday, September, 16, 2015
    Blog: Quantifying the Impact of Parks and Rec

    The National Park and Recreation Association's annual convention is underway this week in Las Vegas, Nev. After arriving Monday afternoon and getting my first taste of life in the City of Lights, I caught a brief glimpse of the sun and the strip before steeling myself for a day of windowless sessions in overly air-conditioned rooms.