Paul Steinbach
Paul Steinbach ( joined the Athletic Business staff in November 1999, and now holds the title of senior editor. His work covering college athletics and sports facility operation has garnered several regional and national journalism honors, including a Jesse H. Neal National Business Journalism Award. He is a 1989 graduate of the University of Wisconsin and currently resides with his children Jack and Libby in his hometown of West Bend, Wis. In his spare time, he enjoys mowing patterns into his backyard ballpark — the naming rights to which are still available.
  • Wednesday, November, 11, 2009
    Hit 'Em Straight

    When the AB editors dedicated our July issue to best environmental practices in the athletics, fitness and recreation industries, we managed to overlook one egregious hazard to our planet's health: golf balls.

  • Monday, November, 02, 2009
    A Half-Dozen Colleges Attempt to Lift Competitive Cheer to Prestigious Heights

    Despite persistent challenges, a half-dozen schools attempt to lift competitive cheer to prestigious heights.

  • Monday, October, 26, 2009
    How Much for Good Seats?

    Some of my best days as a kid were spent in Milwaukee County Stadium's section 13, row 12, seats 1 through 8 - the corporate season tickets frequently secured by my neighbor's dad. One of my greatest regrets as an adult was not securing actual seats once they tore County Stadium down in 2002. Not necessarily those exact seats. Sentimental value notwithstanding, they were in the lower grandstand and constructed of plastic. You had to get into the far reaches of the upper deck to find the old-timers - their wooden slats bearing engraved seat numbers and the chipped relief of numerous coats of green paint applied over the years. These seats had seen not only the Brewers' short-lived success in the stadium, but the Milwaukee Braves' and Green Bay Packers' heydays, too. So I read with interest news last week that New York Yankees fans had filed a class-action lawsuit over seats salvaged from last year's demolition of old Yankee Stadium. Lead plaintiff John Lefkus, for one, spent more than $2,000 to purchase the exact pair of seats he had occupied as a 23-year season-ticket-holder. But Lefkus isn't buying their authenticity. He bases his claim that stadium seats were dismantled and reassembled using random parts on the evidence that his own seats were put together using new and old hardware and different armrests, and then repainted in the wrong color. One even featured the wrong seat number. You've heard of Norm Abram's "New Yankee Workshop"? This sounds like Old Yankee Chop Shop. The class seeks more than $5 million in damages from the Yankees, Steiner Sports Memorabilia, Steiner Sports Marketing and Yankee-Steiner Collectibles, alleging false advertising, deceptive practices and breach of warranty, according to Courthouse News Service.

  • Thursday, October, 22, 2009
    Tangled Up In Blue

    They say the best compliment a baseball umpire can get is if neither team can name who called their game. So far in this Major League Baseball postseason, umpires are stealing headlines. "Does Baseball Need Umpires?" asked Jonah Kuri in his Oct. 14 Wall Street Journal column, days after Phil Cuzzi called foul a fly ball off the bat of Minnesota's Joe Mauer that actually fell a foot inside the leftfield line during Game 2 of the American League Division Series. Kuri couldn't have predicted the sorry spectacle that was Game 4 of the American League Championship Series six days later. In the span of 11 batters, umpires Dale Scott and Tim McClelland botched three calls so badly that Sports Illustrated baseball writer Tom Verducci, who worked a 2007 spring training game as its first-base umpire, called for the creation of a review board - not to grade umps, but to examine everything from individual mechanics to crew dynamics.

  • Thursday, October, 08, 2009
    Also Banned: ACME Rocket-Powered Roller Skates

    Marathon organizers have enough to worry about with participants bent on taking life-saving precautions in extreme heat. But none of those factors led to the disqualification of Jennifer Goebel from last weekend's Lakefront Marathon in Milwaukee. Goebel's offense? She used an iPod to lend a little kick to her stretch run. Goebel, the second woman to cross the finish line, wasn't the first DQ in Milwaukee on Oct. 4 (Cassie Peller, the apparent winner, was stripped of her title for taking water from a friend outside an official aid station). And hers wasn't the only apparatus to come under marathon organizers' scrutiny that day. During mile 21 of the Twin Cities Marathon in Minnesota, 81-year-old Jerry Johncock benefited from the bladder-unburdoning powers of a bystander's spare catheter (you can't make this stuff up), only to learn that his successful defense of last year's age-group victory (in which Johncock became the first octogenarian American to cover the 26-plus miles in less than four hours) was facing potential review by USA Track and Field. Johncock called the possibility of being disqualified "a crazy idea" (he was later cleared of any wrongdoing by race organizers - to his ultimate relief), while posts on a runners' forum in Milwaukee termed the rules enforcement that took place there "draconian." According to the Milwaukee Journal Sentinel, USATF has relaxed rules against the use of iPods and similar music devices except in cases involving top contenders and when prize money is at stake. Third-place finisher and eventual Lakefront women's champion Corina Canitz donated her $500 prize to charity, while Johncock pocketed $225 for besting the Twin Cities 80-84 field.

  • Friday, October, 02, 2009
    Social Media Revolutionizing How Sports are Consumed

  • Tuesday, September, 29, 2009
    One on One: Pole Vaulting Expert Jan Johnson Sizes Up Safety of the Sport

    A former world-class vaulter suggests improvements to the landing area.

  • Thursday, September, 24, 2009
    CPSC Issues Alert Regarding Light Pole Inspections

  • Tuesday, September, 22, 2009
    Game-Day Gluttony

    The West Michigan Whitecaps finished the Minor League Baseball season 13 games out of first place, but the franchise scored big with the Fifth Third Burger.

  • Thursday, September, 03, 2009
    The Purists' Plunge

    When U.S. Olympic swimming legend Mark Spitz spoke at the 2008 Athletic Business Conference, he told a decades-old story about how coaches from the Soviet Union had once asked Spitz why he wore a mustache in competition. At the time, he knowingly relayed the falsehood that the facial hair reduced drag in the water. By the next international competition, every Russian swimmer sported a 'stache. Such was the level of gamesmanship in 1970s aquatics.

  • Wednesday, November, 30, 2016
    AB Show 2016: The Magic of Orlando

    There’s something about Orlando, Fla., that stirs the nostalgia in this AB Show-goer. It’s where the conference and expo (as it used to be known) was held my first eight years at Athletic Business, and it has been there another four times since. In all, Orlando has served as the annual home away from home for AB roughly half the time in our show’s 35-year history.

  • Monday, November, 10, 2014
    Get to Know Your Peers When Attending ABC

    This is a story about a conversation Lou Holtz and I never had.

  • Tuesday, August, 12, 2014
    Robin Williams Drew Attention to Inaugural Augie’s BASH

    Robin Williams possessed the kind of frenetic magnetism that dared you to look away. For me, it wasn’t possible. The actor/comedian’s larger-than-life persona was tailor-made for a movie screen.

  • Thursday, January, 17, 2013
    Blog: The Tangled Webs of Lance Armstrong, Manti Te'o

    The twisted tales of Lance Armstrong and Manti Te'o are now intertwined. Heroes to many, these athletes have lived lies before our eyes, and now those lies are unraveling within the same week.

  • Monday, December, 03, 2012
    Blog: The Life and Death of Rick Majerus

    The first time I saw Rick Majerus in person, he was sitting in seldom-used end-court bleachers that had been wheeled into position for a Wisconsin Interscholastic Athletic Association Class C basketball sectional at my high school alma mater's field house. I was there to cover a game for my hometown newspaper, The West Bend News. Majerus, an assistant coach at Marquette at the time (this was the mid-'80s), was there to scout Kohler, Wis., phenom Joe Wolf, who would eventually attend North Carolina.

  • Friday, August, 17, 2012
    Blog: Cheer These Pro Athletes for Giving Back

    Assuming your membership in the Latrell "I have a family to feed" Sprewell Fan Club has expired, may we suggest a couple of options.

  • Sunday, January, 17, 2010
    Blog: Still Believing, 34 Years (and Counting) Later

    Editor's Note: AB Senior Editor Paul Steinbach authored this piece in January 2010, but with February 22nd marking the 34th anniversary of the Miracle on Ice and the U.S. men's hockey team facing off against Canada on Friday, the message still rings true.

    For nearly 30 years now, the 1980 U.S. Olympic hockey team has been an off-and-on obsession of mine.

  • Thursday, December, 10, 2009
    A Choice to Make

    There's precedent for a Catholic institution sticking with a coach despite his pro-choice stance on abortion. Rick Majerus is in his third season heading the St. Louis University men's basketball program after admitting during a TV interview at a January 2008 Hillary Clinton campaign rally that he is "pro-choice, personally." But will a Catholic institution hire a pro-choice coach? Somehow, during speculation that University of Cincinnati head football coach Brian Kelly is next in line to bear the Notre Dame football cross, the rumor spread that Kelly, an Irish Catholic who decades ago campaigned for Democratic presidential candidate Gary Hart, is pro-choice. But no one seems to know for sure. "I searched online media archives all day today trying to find one reputable media reference to Kelly's stance on abortion," read a Tuesday post by Brooks at "I found none."

  • Wednesday, November, 11, 2009
    Hit 'Em Straight

    When the AB editors dedicated our July issue to best environmental practices in the athletics, fitness and recreation industries, we managed to overlook one egregious hazard to our planet's health: golf balls.