Boutique Fitness Leads Industry in Participation Growth

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The personalized experience members can find at a boutique fitness studio is appealing to customers – so appealing that boutique fitness is leading the industry in participant numbers and growth.

According to the International Health, Racquet and Sports Club Association, 54 million Americans claimed membership to a health club in 2014 – 42 percent of those were attending boutique fitness studios, and sometimes multiple studios at once.

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