RECENT ARTICLES
  • New Product Roundup: Aquatic Safety, Fitness Equipment and More

    by AB Staff June 2017

    Check out the newest products as seen in the June 2017 issue.

  • Parents Push for Dedicated Weight Room

    by Lana Sweeten-Shults June 2017

    With athletic activities going on in Barwise Middle School's second-floor gym, parents say splitting the space isn't ideal, and they are hoping the district will fulfill its promise to build a new weight room., parents say splitting the space between the weights and other physical education activities isn't ideal, and they are hoping the district will fulfill its promise to build a new weight room.

  • Developers Eye $11M Sports Complex in Chesapeake

    by Victoria Bourne June 2017

    Eastern Sports Management of Fredericksburg has pitched a 120,000-square-foot indoor recreation facility for a roughly 7-acre site in Western Branch.

  • Building a Brand Around Your Business Image

    by Rob Bishop June 2017

    If you read business books and articles, you're bound to be familiar with "branding" — the idea that consumers can and should immediately recognize your business, its logo and what your business stands for. What's special about your company?

  • Seven Facility Design Tips for Enhancing a Wellness Brand

    by Robert McDonald June 2017

    Not all athletic businesses have a flashy mascot and bright color schemes to bolster their brand, but how these other businesses are perceived within the industry and their respective communities is no less important. A brand is what people think you stand for when you aren't there to tell them in person, so along with your website, advertisements and brochures, facility design plays a huge part in making any organization identifiable by allowing the building itself to represent what you and your business are all about. Indeed, the very purpose and programs housed in a facility can be used to bolster the brand.

  • New Product Roundup: Cardio Equipment | Pool Shells | Bleacher Wraps

    by Courtney Cameron June 2017

    Check out the newest products as seen in the July | August 2017 issue.

    Precor
    The new Spinner® Chrono™ and Chrono Power bikes are the latest introductions to the Spinner family of indoor cycles. The Chrono Power provides direct-power measurement at the power source, delivering the most accurate measurement of personal performance on an indoor cycle. The breakthrough design eliminates the need for batteries in either the console or power sensor, instead utilizing a self-powered generator to store energy and supply current to the console. A new backlit color console supports SpinPOWER® programming and features an easy-to-use interface showing watts, cadence, heart rate, time, distance and 10 different interval settings. The aluminum-framed bike also includes a patent-pending magnetic resistance system to apply resistance more evenly.
    www.precor.com
    (800) 786-8404


    Sports Laundry Systems
    Sports Laundry Systems® combines freestanding, high-speed washer-extractors with ozone injection and high-performance drying tumblers to perfectly fit athletic laundry production and disinfection needs. Systems complete more laundry in less time; cut water, energy and detergent usage; save utility and chemical costs; and ensure items are properly washed according to preprogramed settings, exactly matching fabric recommendations.
    www.sportslaundrysystems.com
    (800) 256-1073


    RenoSys
    Custom logos are now available for placement within the RenoSys PVC pool shell. Aquatic facilities can upgrade their PVC pool shell renovation with a school team logo, athletic club logo or similar custom logo design. Custom logos can be made to virtually any size and shape. They are crafted from a 60-millimeter, custom-textured and reinforced PVC material, and applied on-site to make pools watertight. PVC pool shell membrane installations offer a solution to effectively contain water, seal structural cracks and solve problems such as leaks or rough concrete. PVC pool shells with custom logos provide a high-end look with a textured, nonabrasive, slip-resistant surface that is pore-free for ease of maintenance.
    www.renosys.com
    800-783-7005


    Kay Park Recreation
    New customizable bleacher wraps by Kay Park are a multifunctional way to display school spirit in any spectator venue. Customizable bleacher wraps block views of unsightly trash that falls beneath bleachers and prevent children from climbing under bleachers, while also providing a place for extra storage. Bleacher wraps are made of heavy-duty, printable mesh fabric with durable grommets to attach to the bleacher frame.
    www.kaypark.com
    (800) 553-2476


    Colorado Time Systems
    Colorado Time Systems, a PlayCore company, has introduced the second-generation WaterFit bicycle. The WaterFit Series product line includes underwater bicycles, treadmills and trampolines. Each product is designed specifically to withstand a harsh pool environment and rigorous exercise routines. Key enhancements to the WaterFit bicycle include reduced weight (30.9 pounds or 14.0 kilograms), rear wheels for ease of placement and removal, and a removable base for compact storage.
    www.coloradotime.com
    (800) 279-0111

     


    Life Fitness
    Life Fitness' new Integrity Series cardio line includes a treadmill, elliptical cross-trainer, and upright and recumbent Lifecycle exercise bikes. The Integrity Series is designed and revamped for facilities requiring robust cardio equipment that is simple and intuitive for exercisers. The line allows facilities to choose their preferred product configuration when prioritizing price and features. The Integrity Series is available in three product models with two console options for each machine. Both consoles offer wireless connectivity to enable customers to take advantage of LFconnect, a digital solution that allows for equipment monitoring, tracking and asset management.
    www.lifefitness.com
    (800) 527-6065


    This article originally appeared in the July | August 2017 issue of Athletic Business with the title "New & Improved." Athletic Business is a free magazine for professionals in the athletic, fitness and recreation industry. Click here to subscribe.

     

  • Wedding Bells and Barbells at Planet Fitness

    by Courtney Cameron June 2017

    Gym-goers in Canton, Ohio, became unsuspecting guests to a Massillon couple’s big day when the local Planet Fitness franchise made its debut as a wedding venue Thursday night.

  • Two Florida LA Fitness Locations Tested for Legionella

    by Courtney Cameron June 2017

    Two separate LA Fitness locations in Orange County are undergoing investigation by the Florida Department of Health after four reported cases of Legionnaire’s disease cropped up among club members.

  • New Projects: Dickies Arena | ULM’s Brown Stadium | Atlanta United Headquarters

    by Courtney Cameron June 2017

    Breaking Ground

  • Boutique Fitness Gyms Emerge, See Surging Popularity

    by Tammie Smith June 2017

    Memberships in small, specialized boutique gyms and niche fitness studios grew 70 percent from 2012 to 2015, according to the International Health, Racquet and Sportsclub Association.